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Whilst not quite as predictable as Sarah Palin not being the next American Vice President, it is still worth noting Google’s announcement on their blog that they’ve ended the agreement to serve it’s ads on the Yahoo! search engine.
This has been put down to the legal hassles with government regulators and concerns of some (!) advertisers.
I don’t know what impact this will have on the Yahoo share price but I’m sure that someone wishes they’d accepted the $31 per share offer from Microsoft.
As a footnote to this, Yahoo have already emailed their PPC advertisers to convey their disappointment and express their wish about how they want to reach out and work with their advertisers. I wonder if this is in the same way they were going to force PPC costs up by jumping into bed with Google?
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)