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Whilst not quite as predictable as Sarah Palin not being the next American Vice President, it is still worth noting Google’s announcement on their blog that they’ve ended the agreement to serve it’s ads on the Yahoo! search engine.
This has been put down to the legal hassles with government regulators and concerns of some (!) advertisers.
I don’t know what impact this will have on the Yahoo share price but I’m sure that someone wishes they’d accepted the $31 per share offer from Microsoft.
As a footnote to this, Yahoo have already emailed their PPC advertisers to convey their disappointment and express their wish about how they want to reach out and work with their advertisers. I wonder if this is in the same way they were going to force PPC costs up by jumping into bed with Google?
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.