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Lucy Griffiths

Google Ends Agreement with Yahoo!

5th Nov 2008 News, Industry News Less than a minute to read

Whilst not quite as predictable as Sarah Palin not being the next American Vice President, it is still worth noting Google’s announcement on their blog that they’ve ended the agreement to serve it’s ads on the Yahoo! search engine.

This has been put down to the legal hassles with government regulators and concerns of some (!) advertisers.

I don’t know what impact this will have on the Yahoo share price but I’m sure that someone wishes they’d accepted the $31 per share offer from Microsoft.

As a footnote to this, Yahoo have already emailed their PPC advertisers to convey their disappointment and express their wish about how they want to reach out and work with their advertisers. I wonder if this is in the same way they were going to force PPC costs up by jumping into bed with Google?

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