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Whilst not quite as predictable as Sarah Palin not being the next American Vice President, it is still worth noting Google’s announcement on their blog that they’ve ended the agreement to serve it’s ads on the Yahoo! search engine.
This has been put down to the legal hassles with government regulators and concerns of some (!) advertisers.
I don’t know what impact this will have on the Yahoo share price but I’m sure that someone wishes they’d accepted the $31 per share offer from Microsoft.
As a footnote to this, Yahoo have already emailed their PPC advertisers to convey their disappointment and express their wish about how they want to reach out and work with their advertisers. I wonder if this is in the same way they were going to force PPC costs up by jumping into bed with Google?
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.