We're hiring

Call 03332 207 677

Lucy Griffiths

Google Dominate UK Internet Traffic

29th Apr 2008 News, Industry News 1 minute to read


No real surprise there, but do you know by just how much Google is dominating the UK Internet landscape? Well, according to those well respected Analysts at Hitwise, the search behemoth now accounts for over one third of all Internet traffic in the UK through it’s major properties, e.g. Google.co.uk, Google.com, YouTube, Blogger etc., (Google delivers over a third of all UK traffic).

The co.uk and .com versions of the search engine even account for an amazing 87.7% of all UK searches. Putting this into context, in third place you’ll find Yahoo with just 2.85%.

The Hitwise article goes on to explore the impact of Google’s dominance considering the fact that Google will allow non-trademark owners to bid on trademarked terms within the UK from the 5th May 2008. In other words, from the beginning of next month, you will not be able to stop third parties bidding on your trademarked terms. Given the dominance of Google, this will have a major effect on many UK businesses. When compared to the US market where this is already the case, Hitwise estimate a potential drop of just under 8% in terms of traffic once competitors and affiliates are able to bid on trademarked terms, such as brands.

However, despite these changes to PPC rules, the underlying factor here is that Google remains THE place to be seen. With almost 88% of all UK searches taking place on the search engine, getting a decent organic ranking for your key terms is vital, as is backing that up with targeted PPC campaigns.

Some people often wonder why the Search Engine Marketing industry is so Google-centric. These latest figures from Hitwise certainly go some way to show exactly why we do focus so much of our attention on the number one search engine. Whilst Microsoft and Yahoo can’t be ignored, Google’s ability to send high volumes of search traffic to a site is unparalleled.

Share this post

Lucy Griffiths
About the author

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?