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It’s long been known that you shouldn’t build sites in Flash if Search Engine Optimisation is your thing. Now though, Google and Adobe engineers seem to be getting together and developing ways for Googlebot to being able to follow links contained within Flash.
The blog post “Experimental Proof. Google Can Index Links in Flash” from Guava details a recent experiment they’ve conducted that demonstrates this is now a fact of life.
Clearly, it also raises some issues with the potential for unscrupulous webmasters to bury links within the depths of a flash movie. Presumably, those very bright people at Google will already have thought of that though and already be on the case…
Definitely one to keep an eye on!
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.