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It’s long been known that you shouldn’t build sites in Flash if Search Engine Optimisation is your thing. Now though, Google and Adobe engineers seem to be getting together and developing ways for Googlebot to being able to follow links contained within Flash.
The blog post “Experimental Proof. Google Can Index Links in Flash” from Guava details a recent experiment they’ve conducted that demonstrates this is now a fact of life.
Clearly, it also raises some issues with the potential for unscrupulous webmasters to bury links within the depths of a flash movie. Presumably, those very bright people at Google will already have thought of that though and already be on the case…
Definitely one to keep an eye on!
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.