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During an online chat with Webmasters in October, Google have answered many questions about ranking in the search engine and what factors effect search engine optimisation. Hopefully, this will put some myths to bed once and for all.
The full transcript has now been published on Google Groups – Questions and Answers from Online Webmaster Chat – or, if you prefer, WebProNews published a summary – Google Answers Some Tricky Questions – with their own translation on some of the answers that the Google panel gave.
There’s no great surprises in any of this but, if you run your own website or are responsible for the online marketing of one, it’ll certainly be worth spending a few minutes having a read through.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.