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Google have just announced an improvement to their Google Alerts service.
Previously, the results of these ‘alerts’ could only be delivered by email but now the company’s Trondheim based development team have launched support for RSS feeds.
Not surprisingly, Google make it even easier to view in their Google Reader but you can add to whatever RSS Reader you prefer. My favourite happens to be FeedDemon.
Using a combination of ‘alerts’ with an RSS feed is a great way to monitor your company brand or other areas of interest online.