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Google have just announced an improvement to their Google Alerts service.
Previously, the results of these ‘alerts’ could only be delivered by email but now the company’s Trondheim based development team have launched support for RSS feeds.
Not surprisingly, Google make it even easier to view in their Google Reader but you can add to whatever RSS Reader you prefer. My favourite happens to be FeedDemon.
Using a combination of ‘alerts’ with an RSS feed is a great way to monitor your company brand or other areas of interest online.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.