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Google has announced it is retiring its AdSense product. The company has been running the Google Custom Search Engine (CSE) for the past two years and has now decided that its success means AdSense can be dropped.
Users of SEO services were advised that if their Google logo on their search results page reads ‘Powered by Google’ it is on the old AdSense system and needs to be upgraded.
Katrina Kurnit of the Inside AdSense team said: “AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads.”
She added that the old system will continue to work normally “for a few more months” until the retirement procedure goes through.
Earlier this week, Emel Mutlu, marketing manager at the Google Display Network, advised that using the company’s DoubleClick Ad Planner service can give companies “deeper and more robust insight” into attracting their target audience to their website.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.
Making your content go viral is considered nigh on impossible to plan for, and more often than not, timing and luck are the most crucial elements in the success of viral content. In fact, you are far more likely to be successful if you target consistent and predictable success over time. (more…)