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Google has announced it is retiring its AdSense product. The company has been running the Google Custom Search Engine (CSE) for the past two years and has now decided that its success means AdSense can be dropped.
Users of SEO services were advised that if their Google logo on their search results page reads ‘Powered by Google’ it is on the old AdSense system and needs to be upgraded.
Katrina Kurnit of the Inside AdSense team said: “AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads.”
She added that the old system will continue to work normally “for a few more months” until the retirement procedure goes through.
Earlier this week, Emel Mutlu, marketing manager at the Google Display Network, advised that using the company’s DoubleClick Ad Planner service can give companies “deeper and more robust insight” into attracting their target audience to their website.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)