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Google has announced it is retiring its AdSense product. The company has been running the Google Custom Search Engine (CSE) for the past two years and has now decided that its success means AdSense can be dropped.
Users of SEO services were advised that if their Google logo on their search results page reads ‘Powered by Google’ it is on the old AdSense system and needs to be upgraded.
Katrina Kurnit of the Inside AdSense team said: “AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads.”
She added that the old system will continue to work normally “for a few more months” until the retirement procedure goes through.
Earlier this week, Emel Mutlu, marketing manager at the Google Display Network, advised that using the company’s DoubleClick Ad Planner service can give companies “deeper and more robust insight” into attracting their target audience to their website.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.