Google AdSense Upgrade Advised

Google has announced it is retiring its AdSense product. The company has been running the Google Custom Search Engine (CSE) for the past two years and has now decided that its success means AdSense can be dropped.

Users of SEO services were advised that if their Google logo on their search results page reads ‘Powered by Google’ it is on the old AdSense system and needs to be upgraded.

Katrina Kurnit of the Inside AdSense team said: “AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads.”

She added that the old system will continue to work normally “for a few more months” until the retirement procedure goes through.

Earlier this week, Emel Mutlu, marketing manager at the Google Display Network, advised that using the company’s DoubleClick Ad Planner service can give companies “deeper and more robust insight” into attracting their target audience to their website.

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