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It’s finally here! You can now get a range of London transport directions through Google Maps. This simple function will help millions of commuters get from A to B with an accurate list of instructions. The public transport directions will display information for all Underground, bus, tram and Docklands Light Railway (DLR) lines.
London is not always best known for its easy transport system, but this new function will help the public access quick up-to-date directions. For example, let’s say you are in Piccadilly Circus and you want to visit Shakespeare’s Globe Theatre. A simple direction search will display all the transport connections available.
In Google Maps simply click ‘Get Directions’ on the left hand panel and you will see a train icon to get public transport directions. You then enter your current location next to A, and your destination next to B. The details can be anything from street addresses, names, popular places, businesses or restaurants. Once you’re done click ‘Get Directions’ and the suggested route will appear.
The directions are available on both Google Maps and Google Maps for mobile so you can easily access the trip planner if you’re out and about. If you use the function through your mobile, Maps can find your current location to determine your best trip. Simply search for your destination location, select it on the screen and hit the directions option.
Android powered devices also offer public transport directions through Transit Navigation in Google Maps. This feature also provides alerts of when to get off a train or bus at your given destination. The Transit Navigation feature is available where public transport directions are accessible.
TfL are one of the first companies in Europe to make its information available to the public. This new function is set to make planning trips more convenient for both commuters and tourists.
The Koozai team is very much looking forward to using this feature to commute to our new London office in Covent Garden.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.