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If you find the way you search news boring and outdated, you’ll be pleased to know that the good people at Google Labs have created a solution – the beautifully titled, Google Flipper.
Leaving intelligent marine mammal comments aside, Google Flipper has been designed to make the process of searching through Google News far easier. Rather than the usual headline text and short blurb, Flipper will now allow you to see a thumbnail of the front page of each story. Giving you a sneak peak before committing to actually reading it.
This continues the move towards a more social search, in which users are given as much information as possible in no time at all. The porpoise purpose of Flipper may be to convey the same news stories that are already searchable; however, this new way of presenting it will no doubt appeal to those looking to scan stories for relevance.
It’s a fresh style and an interesting looking resource, just as with so many of Google Labs’ products; but it remains to be seen whether it will really catch on as the online news source of the future. It should be released for general usage in the very near future, so keep an eye on Google News.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.