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If you find the way you search news boring and outdated, you’ll be pleased to know that the good people at Google Labs have created a solution – the beautifully titled, Google Flipper.
Leaving intelligent marine mammal comments aside, Google Flipper has been designed to make the process of searching through Google News far easier. Rather than the usual headline text and short blurb, Flipper will now allow you to see a thumbnail of the front page of each story. Giving you a sneak peak before committing to actually reading it.
This continues the move towards a more social search, in which users are given as much information as possible in no time at all. The porpoise purpose of Flipper may be to convey the same news stories that are already searchable; however, this new way of presenting it will no doubt appeal to those looking to scan stories for relevance.
It’s a fresh style and an interesting looking resource, just as with so many of Google Labs’ products; but it remains to be seen whether it will really catch on as the online news source of the future. It should be released for general usage in the very near future, so keep an eye on Google News.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.