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Stephen Logan

Flipper To Re-energise Google News

19th Jun 2009 News, Industry News 1 minute to read


If you find the way you search news boring and outdated, you’ll be pleased to know that the good people at Google Labs have created a solution – the beautifully titled, Google Flipper.

What Is Google Flipper?

Leaving intelligent marine mammal comments aside, Google Flipper has been designed to make the process of searching through Google News far easier. Rather than the usual headline text and short blurb, Flipper will now allow you to see a thumbnail of the front page of each story. Giving you a sneak peak before committing to actually reading it.

This continues the move towards a more social search, in which users are given as much information as possible in no time at all. The porpoise purpose of Flipper may be to convey the same news stories that are already searchable; however, this new way of presenting it will no doubt appeal to those looking to scan stories for relevance.

It’s a fresh style and an interesting looking resource, just as with so many of Google Labs’ products; but it remains to be seen whether it will really catch on as the online news source of the future. It should be released for general usage in the very near future, so keep an eye on Google News.

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Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

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