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Stephen Logan

Estimated Top Impressions Metric Added to Bid Simulator

1st Oct 2010 News, Industry News Less than a minute to read

Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.

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About The Big Simulator Application

The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.

Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.

Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”

Last month, Google also announced a change to its Analytics service.

It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.

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