Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.
The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.
Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.
Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”
Last month, Google also announced a change to its Analytics service.
It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.
Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
What do you think?