We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Estimated Top Impressions Metric Added to Bid Simulator

1st Oct 2010 News, Industry News Less than a minute to read

Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.

Google Logo

About The Big Simulator Application

The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.

Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.

Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”

Last month, Google also announced a change to its Analytics service.

It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?