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Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.
The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.
Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.
Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”
Last month, Google also announced a change to its Analytics service.
It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.