Call 03332 207 677

Stephen Logan

Estimated Top Impressions Metric Added to Bid Simulator

1st Oct 2010 News, Industry News | No Comments Less than a minute to read


Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.

Google Logo

About The Big Simulator Application

The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.

Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.

Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”

Last month, Google also announced a change to its Analytics service.

It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.

Share this post

About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?