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Google has updated its Bid Simulator application with the addition of the new Estimated Top Impressions metric.
The Bid Simulator service allows users of pay per click management services to analyse how different keyword-level bids have affected advertising results.
Google’s new addition to the offering will show users the number of times a commercial has appeared in search results over the past week and reveal how this could have been changed by using different keyword bids.
Nathania Lozada, a member of the Inside AdWords team, said: “Whether you carefully manage a handful of valuable keywords or simply want users to see your ad as often as possible, Estimated Top Impressions can be a useful metric.”
Last month, Google also announced a change to its Analytics service.
It has introduced a new Status Dashboard that will keep users updated of any problems that are occurring with the system to provide them with additional transparency.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.