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Google’s CEO, Eric Schmidt has sparked controversy by claiming that the Internet is fast becoming a “cesspool” of information according to an article published yesterday in Adage.
There is no doubt that the Internet is indeed awash with junk; many of these pages no doubt being served up for no other reason than to allow the Webmaster to make money by selling third party advertising.
It will be interesting to see what steps Schmidt and Google take to clean up their own part of this information mess. Perhaps we can expect to see many Adsense accounts closed in a display of putting money where their rhetoric is?
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.