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Google’s CEO, Eric Schmidt has sparked controversy by claiming that the Internet is fast becoming a “cesspool” of information according to an article published yesterday in Adage.
There is no doubt that the Internet is indeed awash with junk; many of these pages no doubt being served up for no other reason than to allow the Webmaster to make money by selling third party advertising.
It will be interesting to see what steps Schmidt and Google take to clean up their own part of this information mess. Perhaps we can expect to see many Adsense accounts closed in a display of putting money where their rhetoric is?
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.