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Google’s CEO, Eric Schmidt has sparked controversy by claiming that the Internet is fast becoming a “cesspool” of information according to an article published yesterday in Adage.
There is no doubt that the Internet is indeed awash with junk; many of these pages no doubt being served up for no other reason than to allow the Webmaster to make money by selling third party advertising.
It will be interesting to see what steps Schmidt and Google take to clean up their own part of this information mess. Perhaps we can expect to see many Adsense accounts closed in a display of putting money where their rhetoric is?
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)