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Google’s CEO, Eric Schmidt has sparked controversy by claiming that the Internet is fast becoming a “cesspool” of information according to an article published yesterday in Adage.
There is no doubt that the Internet is indeed awash with junk; many of these pages no doubt being served up for no other reason than to allow the Webmaster to make money by selling third party advertising.
It will be interesting to see what steps Schmidt and Google take to clean up their own part of this information mess. Perhaps we can expect to see many Adsense accounts closed in a display of putting money where their rhetoric is?
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.