We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Duty Break For UK Internet Shoppers
How many times have you seen a great bargain on an Shopping site located outside the EU only to realise the price is not so competitive when you add in the import duty? Even worse you buy the goods and get a nasty surprise when you have to fork out a load more cash to get hold of the goods.
Well there’s some good news for UK Internet shoppers. From December, Internet shoppers will no longer have to pay custom duties on items bought for less than £105 outside the European Union (which includes the Channel Islands).
This is an increase from the previous limit of £18. Although VAT is still payable, this change should allow substantial savings on some items. Currently import duties vary from Item to item but examples rates include:
- CD Players (9.5%)
- DVD Players (14%)
- Silver & Gold Jewellery (2.5%)
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?