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The way display advertising operates is set to transform massively in the next few years, two Google executives have predicted.
According to Neal Mohan, vice president of product management and Barry Salzman, managing director of media and platforms for the Americas region, a large number of changes are on their way.
They told users of pay per click management services that the search engine is developing new video ad formats that internet users can choose to watch or skip over, as well as Google Goggles – a service which allows people to search the web on their phones by taking a picture.
The pair also expressed their excitement about the company’s new Teracent technology.
“[It] can dynamically alter the creative elements of an ad in real-time to make it more relevant and effective, depending on factors like geographic location, language [and] the content of the website,” they explained.
Earlier this week, Search Engine Land’s Matt Lawson advised companies running pay per click campaigns to provide special offers to early Christmas shoppers in order to boost their conversion rates.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?