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The way display advertising operates is set to transform massively in the next few years, two Google executives have predicted.
According to Neal Mohan, vice president of product management and Barry Salzman, managing director of media and platforms for the Americas region, a large number of changes are on their way.
They told users of pay per click management services that the search engine is developing new video ad formats that internet users can choose to watch or skip over, as well as Google Goggles – a service which allows people to search the web on their phones by taking a picture.
The pair also expressed their excitement about the company’s new Teracent technology.
“[It] can dynamically alter the creative elements of an ad in real-time to make it more relevant and effective, depending on factors like geographic location, language [and] the content of the website,” they explained.
Earlier this week, Search Engine Land’s Matt Lawson advised companies running pay per click campaigns to provide special offers to early Christmas shoppers in order to boost their conversion rates.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.