We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
The way display advertising operates is set to transform massively in the next few years, two Google executives have predicted.
According to Neal Mohan, vice president of product management and Barry Salzman, managing director of media and platforms for the Americas region, a large number of changes are on their way.
They told users of pay per click management services that the search engine is developing new video ad formats that internet users can choose to watch or skip over, as well as Google Goggles – a service which allows people to search the web on their phones by taking a picture.
The pair also expressed their excitement about the company’s new Teracent technology.
“[It] can dynamically alter the creative elements of an ad in real-time to make it more relevant and effective, depending on factors like geographic location, language [and] the content of the website,” they explained.
Earlier this week, Search Engine Land’s Matt Lawson advised companies running pay per click campaigns to provide special offers to early Christmas shoppers in order to boost their conversion rates.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.