We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Companies engaged in search marketing campaigns need to come up with a list of core keywords on which to focus upon.This is the view of Search Engine Land columnist Erica Charney, who said consumers expect brands to be at the top of search engine results when they look for their company websites online.
She stated this means it is important pay per click adverts related to the firm will appear when such searches are made.
“You should identify a set of core terms that are important to your brand, image and business that you want to ‘win’ on at all times,” Ms Charney went on to advise.
She said businesses should ideally be setting aside a section of their search marketing budget for these specific keywords.
Last week, her fellow Search Engine Land commentator Josh Dreller advised users of pay per click management services to keep up with the latest developments in the field by monitoring the blogs of Yahoo!, Microsoft adCenter and Google AdWords.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.