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WebProNews, courtesy of statistics provided by Statcounter, today announced that Microsoft Bing has leapfrogged Yahoo as the number two search engine.
As reported earlier in the week in ‘The Birth of the ‘Decision Engine’: Microsoft Bing Goes Live’, Bing isn’t a Google-killer, not yet at any rate. The primary objective was instead to oust the current incumbents of the second most popular search engine spot; something they appear to have done with remarkable ease and swiftness.
Of course, it’s far too early to judge how this will pan out long-term but it’s certainly a very encouraging start for the new platform. New innovations such as Bing Travel (currently only available in the United States), which is the integration of the Microsoft owned Farecast within the search options, show that Bing is very much developing at apace.
Google has been the clear front-runner for so long that it is unimaginable that it could be toppled, certainly not in the near future. But at least Bing proves that there is still innovation out there and that complacency will ultimately be detrimental to success.
Yahoo may well bounce back once Bing’s initial buzz dies down, but this will undoubtedly serve as an unwelcome wake-up call for them; hopefully one that will spawn some productive results from all parties.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.