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WebProNews, courtesy of statistics provided by Statcounter, today announced that Microsoft Bing has leapfrogged Yahoo as the number two search engine.
As reported earlier in the week in ‘The Birth of the ‘Decision Engine’: Microsoft Bing Goes Live’, Bing isn’t a Google-killer, not yet at any rate. The primary objective was instead to oust the current incumbents of the second most popular search engine spot; something they appear to have done with remarkable ease and swiftness.
Of course, it’s far too early to judge how this will pan out long-term but it’s certainly a very encouraging start for the new platform. New innovations such as Bing Travel (currently only available in the United States), which is the integration of the Microsoft owned Farecast within the search options, show that Bing is very much developing at apace.
Google has been the clear front-runner for so long that it is unimaginable that it could be toppled, certainly not in the near future. But at least Bing proves that there is still innovation out there and that complacency will ultimately be detrimental to success.
Yahoo may well bounce back once Bing’s initial buzz dies down, but this will undoubtedly serve as an unwelcome wake-up call for them; hopefully one that will spawn some productive results from all parties.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.