We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

It’s Official, Bing is Better than Google!*

4th Aug 2009 News, Industry News 1 minute to read

Don’t take my word for it though. The Sun today published a feature by their Head of Search and Page 3 girl Ruth, the result of which was an overwhelming victory for Bing.

Whilst the article clearly omitted mentioning anything regarding the merger between Microsoft and Yahoo, one of their categories was an ‘Ego-Search’ from a Page 3 girl – Ruth – and their term for the Search test was David Beckham; this is as conclusive as it gets.

Aesthetics certainly played a major part in the overall outcome; Google’s simplicity isn’t to everybody’s taste, but Bing is visually captivating, both on the home page and results. This particular analysis from The Sun may have overlooked a few of the more important features – search relevance, tools and advanced options might come into play for example – but it does re-affirm a popularly held opinion that Bing is as good if not better than Google; sadly for Microsoft (and Yahoo) the wider world have been a little slow on the uptake.

All in all though it’s been a bad news day for Google CEO Eric Schmidt. First of all he’s ‘mutually’ ousted from his chair on the board at Apple, and now this. Okay it took The Sun two months to publish a review, but the 17/20 that Bing received will be sending shockwaves throughout Google HQ; particularly after receiving only a 2 out of 5 from Ruth on the unusually hyphenated Ego-Search.

But perhaps reassurance comes in the form of the Page 3 model who suggests “it’s going to be hard to break the Google habit.” Something that Microsoft and Yahoo know all too well.

Share this post

What do you think?

  • aspect-ratio bing-logo-woodsign
    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.


    Liam Huckins
    8th Mar 2018
    Paid Search
  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.

    Nicola Churchill
    30th Jun 2017
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?