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Don’t take my word for it though. The Sun today published a feature by their Head of Search and Page 3 girl Ruth, the result of which was an overwhelming victory for Bing.
Whilst the article clearly omitted mentioning anything regarding the merger between Microsoft and Yahoo, one of their categories was an ‘Ego-Search’ from a Page 3 girl – Ruth – and their term for the Search test was David Beckham; this is as conclusive as it gets.
Aesthetics certainly played a major part in the overall outcome; Google’s simplicity isn’t to everybody’s taste, but Bing is visually captivating, both on the home page and results. This particular analysis from The Sun may have overlooked a few of the more important features – search relevance, tools and advanced options might come into play for example – but it does re-affirm a popularly held opinion that Bing is as good if not better than Google; sadly for Microsoft (and Yahoo) the wider world have been a little slow on the uptake.
All in all though it’s been a bad news day for Google CEO Eric Schmidt. First of all he’s ‘mutually’ ousted from his chair on the board at Apple, and now this. Okay it took The Sun two months to publish a review, but the 17/20 that Bing received will be sending shockwaves throughout Google HQ; particularly after receiving only a 2 out of 5 from Ruth on the unusually hyphenated Ego-Search.
But perhaps reassurance comes in the form of the Page 3 model who suggests “it’s going to be hard to break the Google habit.” Something that Microsoft and Yahoo know all too well.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.