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Microsoft’s (relatively) new search engine Bing has continued to eek away the lead of its more established counterparts, most notably Google. The latest figures from the US show that Bing now commands 8.9% of the search market there, up half a percent from 8.4%. Conversely, Google has since slumped by 0.3 of a percent down to 64.7% for the month of July.
This trend has continued in the search figures, with Bing attracting 29million additional searches; representing a 2.4% increase from June’s figure of 1.21billion. Once again, Google was impacted with a 4% loss of 352million; although with over seven times the total search volume of Bing, they won’t be overly worried.
So what does this all mean for the proposed Yahoo and Bing merger? Well, not a lot really. Yahoo unfortunately dipped 0.3% down to 19.3% of the market share, negating much of Bing’s progress. That said, Google’s previously impervious crown has slipped slightly (well, a minute fraction anyway) once again. So perhaps the idea of YaBing closing the gap – eventually – isn’t quite as mad as some might expect.
Clearly Bing as a search engine is garnering some strong support, far beyond its initial surge. It’s too early to suggest that this could lead to any meaningful assault on Google, but it will certainly be interesting to monitor over the coming months.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.