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Microsoft’s (relatively) new search engine Bing has continued to eek away the lead of its more established counterparts, most notably Google. The latest figures from the US show that Bing now commands 8.9% of the search market there, up half a percent from 8.4%. Conversely, Google has since slumped by 0.3 of a percent down to 64.7% for the month of July.
This trend has continued in the search figures, with Bing attracting 29million additional searches; representing a 2.4% increase from June’s figure of 1.21billion. Once again, Google was impacted with a 4% loss of 352million; although with over seven times the total search volume of Bing, they won’t be overly worried.
So what does this all mean for the proposed Yahoo and Bing merger? Well, not a lot really. Yahoo unfortunately dipped 0.3% down to 19.3% of the market share, negating much of Bing’s progress. That said, Google’s previously impervious crown has slipped slightly (well, a minute fraction anyway) once again. So perhaps the idea of YaBing closing the gap – eventually – isn’t quite as mad as some might expect.
Clearly Bing as a search engine is garnering some strong support, far beyond its initial surge. It’s too early to suggest that this could lead to any meaningful assault on Google, but it will certainly be interesting to monitor over the coming months.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.