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Bing continues to confound its critics and rivals with impressive statistical data just a couple of weeks after it was first launched. In the latest statistics provided by comScore, it has seen a 3% rise in both searcher penetration and share of search result pages, to leave it at 16.7% and 12.1% respectively for the week ending 12/06/2009.
It will certainly be interesting to keep an eye on the rise of Bing and where it eventually levels off. Google of course remain well out in front, but rivals like Yahoo and Ask may well be looking like also-rans if they’re unable to gain back some momentum from the marauding Microsoft Bing.
After the non-entity that was Live Search, Bing has certainly come as a far more refreshing and user-orientated evolutionary step. The search results are very good, as indicated in my BlindSearch experiment – documented in the Redefining Search Engine Preference with BlindSearch blog post – whilst the aesthetics and multimedia results presentation are second to none.
With the kind of steady growth that it’s currently showing Microsoft will be hoping to consolidate a second place ranking, whilst also trying to bite into Google’s lead a little more. But while the furore surrounding its release has died down, this does at least show that some people have been converted and are in fact continuing to be converted over to Bing.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.