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Bing continues to confound its critics and rivals with impressive statistical data just a couple of weeks after it was first launched. In the latest statistics provided by comScore, it has seen a 3% rise in both searcher penetration and share of search result pages, to leave it at 16.7% and 12.1% respectively for the week ending 12/06/2009.
It will certainly be interesting to keep an eye on the rise of Bing and where it eventually levels off. Google of course remain well out in front, but rivals like Yahoo and Ask may well be looking like also-rans if they’re unable to gain back some momentum from the marauding Microsoft Bing.
After the non-entity that was Live Search, Bing has certainly come as a far more refreshing and user-orientated evolutionary step. The search results are very good, as indicated in my BlindSearch experiment – documented in the Redefining Search Engine Preference with BlindSearch blog post – whilst the aesthetics and multimedia results presentation are second to none.
With the kind of steady growth that it’s currently showing Microsoft will be hoping to consolidate a second place ranking, whilst also trying to bite into Google’s lead a little more. But while the furore surrounding its release has died down, this does at least show that some people have been converted and are in fact continuing to be converted over to Bing.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?