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As we approach the end of the year, there will inevitably be lots of articles and blog posts predicting what’s going to be happening in the world of search engine marketing for 2010.
Our own SEO Copywriter, Stephen Logan, has already posted his ‘What to look out for in the world of search in 2010‘ which gives his summary of some of the stories he expects to be covering in the New Year.
Now Rand Fishkin, of SEOmoz, has posted his ‘8 predictions for SEO in 2010‘ which takes a look at some of the trends that have already started taking shape this year. Rand expands on these and explores how some of these developments could affect anyone interested in SEO or site owners just looking for more traffic from natural search.
Probably the most ‘controversial’ of his points would be the first regarding real-time search but the argument is well made and highlights how Google seem to have got it wrong in their desperation to beat the competition.
Whatever actually happens in 2010, the Internet and search engine marketing in general, is bound to remain a fast moving sector and one that will keep SEO experts and site owners alike on their toes.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)