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As we approach the end of the year, there will inevitably be lots of articles and blog posts predicting what’s going to be happening in the world of search engine marketing for 2010.
Our own SEO Copywriter, Stephen Logan, has already posted his ‘What to look out for in the world of search in 2010‘ which gives his summary of some of the stories he expects to be covering in the New Year.
Now Rand Fishkin, of SEOmoz, has posted his ‘8 predictions for SEO in 2010‘ which takes a look at some of the trends that have already started taking shape this year. Rand expands on these and explores how some of these developments could affect anyone interested in SEO or site owners just looking for more traffic from natural search.
Probably the most ‘controversial’ of his points would be the first regarding real-time search but the argument is well made and highlights how Google seem to have got it wrong in their desperation to beat the competition.
Whatever actually happens in 2010, the Internet and search engine marketing in general, is bound to remain a fast moving sector and one that will keep SEO experts and site owners alike on their toes.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.