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Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
Before spending or testing without certainty, it’s important to know what will work for your business. We’ve aimed to showcase how ATL and BTL works when it comes to marketing and advertising, to make your decision that little bit easier. Segmented into various sections, the visual compares and explores:
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.