Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
Before spending or testing without certainty, it’s important to know what will work for your business. We’ve aimed to showcase how ATL and BTL works when it comes to marketing and advertising, to make your decision that little bit easier. Segmented into various sections, the visual compares and explores:
- The various methods employed by each marketing group
- How each type works, and where they are best used within the audience’s buying cycle
- How you can measure each marketing group
- The cost associated to your business
Feel free to share your thoughts in the comments section below or tweet me @JamesaChallis. For more information on how Digital Marketing can help your business, get in touch today.
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An interesting analysis, succinct, creative and informative. Great teaching tool!
Great infographic which summarised the breakdown of ATL vs BTL marketing very succinctly and creatively. Well done James.
I would define Digital Marketing or Social Media as “Personalized Mass Media” why categorized them as below-the-line? Since social media are personalized, targeted at a mass audience, wouldn’t it be appropriate to categorize them as Through-the-line?
What do you think?
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