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Above-The-Line Vs Below-The-Line Marketing [Infographic]
![Above-The-Line Vs Below-The-Line Marketing [Infographic]](https://www.koozai.com/wp-content/uploads/2015/06/ATL-vs-BTL-300x200.jpg)
Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.
Before spending or testing without certainty, it’s important to know what will work for your business. We’ve aimed to showcase how ATL and BTL works when it comes to marketing and advertising, to make your decision that little bit easier. Segmented into various sections, the visual compares and explores:
- The various methods employed by each marketing group
- How each type works, and where they are best used within the audience’s buying cycle
- How you can measure each marketing group
- The cost associated to your business
Feel free to share your thoughts in the comments section below or tweet me @JamesaChallis. For more information on how Digital Marketing can help your business, get in touch today.
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About the author
James Perrin
Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.
I would define Digital Marketing or Social Media as “Personalized Mass Media” why categorized them as below-the-line? Since social media are personalized, targeted at a mass audience, wouldn’t it be appropriate to categorize them as Through-the-line?
Great infographic which summarised the breakdown of ATL vs BTL marketing very succinctly and creatively. Well done James.
An interesting analysis, succinct, creative and informative. Great teaching tool!
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