We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

James Perrin

Above-The-Line Vs Below-The-Line Marketing [Infographic]

1st Jul 2015 Content Marketing Less than a minute to read


Above-The-Line Vs Below-The-Line Marketing [Infographic]

Deciding on where to allocate your marketing budget? Consider how Above-The-Line (ATL) and Below-The-Line (BTL) marketing works, and which is better for your business, with Koozai’s latest Infographic.

Before spending or testing without certainty, it’s important to know what will work for your business. We’ve aimed to showcase how ATL and BTL works when it comes to marketing and advertising, to make your decision that little bit easier. Segmented into various sections, the visual compares and explores:

  • The various methods employed by each marketing group
  • How each type works, and where they are best used within the audience’s buying cycle
  • How you can measure each marketing group
  • The cost associated to your business

Feel free to share your thoughts in the comments section below or tweet me @JamesaChallis. For more information on how Digital Marketing can help your business, get in touch today.

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

Content Marketing Whitepaper Cover

Free Whitepaper The Complete Content Marketing Guide

2 Comments

What do you think?

  • aspect-ratio Koozai at Search Elite
    Cat Birch

    Koozai Sponsors Search Elite 2017. Plus, win a free ticket!

    We are pleased to announce that Koozai will be sponsoring Search Elite London! (more…)

    Cat Birch
    @MissCatBirch
    20th Mar 2017
    News
  • aspect-ratio Sam judging awards
    Cat Birch

    Samantha Noble Judging MENA Digital Awards, DANI Awards And UK Biddable Media Awards

    Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.
    (more…)

    Cat Birch
    @MissCatBirch
    8th Mar 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?