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Today, I had the opportunity to speak at SAScon, one of the leading Search and Social conferences held in Manchester. This blog post includes my slides and further information.
The topic of my presentation was Reputation Management in a Digital Age and was aimed at highlighting how brands should be taking charge of their online reputation. It is now more important than ever to ensure that you know what is being said about your brand online and that you respond to any positive or negative press in the correct way.
Key sections of the presentation include:
If you have all the above in place, it may still be worth taking a quick scan through the slides as i have tried to include some new ideas and tools for effective online brand management.
My slides have been uploaded to Slideshare and are available to view now (see below).
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If you do have any questions, please get in touch with me either by leaving a comment below or via Twitter at @SamJaneNoble
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.