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Here at Koozai we love working on our branding. A strong brand can not only generate a positive relationship with customers but it can also help visibility online and in search engines. To help us keep our branding as clear as possible, we created a brand guidelines document for our own reference.
Once you’ve designed or created your unique brand it’s important to put together a set of brand guidelines, however big or small, so that people either internally or externally can represent your brand in the correct manner. This helps generate a consistent brand image which improves recognition with both users and the search engines. It doesn’t take long to create a brand guidelines document and can benefit many people in and out of your organisation.
Google pays a lot of value to strong brands and passes on a number of benefits, including increased number of search engine listings and improved ranking positions via social signals. So it is very important to make sure your business is pushed through digital media in the correct way.
Typically brand guidelines include information about the name, company and logo use, however for companies who operate in digital media there should also be sections about the usage and brand representation on websites and social media.
When starting your guidelines you may want to decide who the end user is: only internal employees/organisation members or external distributors, etc. Most of the guidelines will apply to the majority of users, but some information such as social media recommendations may not relate to external partners.
In the next part of this blog post, I have described some key elements that should be included in your brand guidelines and a description of each. I created these for our own document and so they are by no means the definitive list of guidelines. If you are a large organisation or wish to spend a lot of time on your guidelines then I recommend checking out this blog post by Saatchi & Saatchi Design for more tips about designing brand guidelines.
Remember that these are guidelines and not set rules. In a lot of cases, digital media such as social media profiles do not always give the ability to show the brand as desired. Limitations of profile layouts and image dimensions on social networks are particularly common.
I hope this post was useful and that you will benefit from brand guidelines as we have within Koozai. If you have any comments feel free to leave them in the section below.
Computer Keyboard With Social Media Keys via BigStock
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