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Samantha Noble

Why Are Visitors Leaving My Landing Page?

28th Jan 2010 Analytics, Conversion Rate Optimisation 2 minutes to read

There are many reasons why visitors landing on your site may not be hanging around for long. I am going to highlight some of the common pitfalls many websites are guilty of doing.

By fixing or changing some or all of the reasons below, you could see your websites conversion rate improve considerably.

Page Load Time
There is nothing more annoying than waiting for a webpage to load! If your webpage takes more than 5 seconds to load, then the chances are that they will hit the back button in their browser and go elsewhere. Checkout our 10 Tips for Reducing Page Load Time post for ways to improve your site.

Pop Ups
Avoid using Pop Ups on your landing page as they distract visitors away from your main goal, which is keeping them engaged on what you are selling!

Not Keeping Promises

If you are advertising a Free Report within your ad copy, make sure that the promise is clearly reiterated on the landing page.

Unclear Call to Action
Keep the number of goals on a page to a minimum and place the primary Call to Action above the fold on your landing page.

Broken Forms
I am sure most of us have visited a site, taken the time to complete a registration form only to find that you are then sent to a broken page. Very frustrating! Check your forms manually frequently to ensure that they are working correctly.

Too Much Text
Website visitors have a short attention span and sending them to a landing page full of text will not keep them engaged. Try breaking content down into manageable sections and use relevant images to capture their attention.

Irrelevant Landing Page
If your visitor searches for a hairdryer, comes across your enticing and relevant Pay per Click advert and visits your site, they expect to land on a page relevant to hair dryers. Sending them to your top level Hair Electrical page and expecting them to find what they are looking for will lower your chances of getting them to convert.

Dull Design
Try to avoid using white text on a black background, it makes it a lot harder for visitors to read.

Similarly, use relevant images and brighter colour schemes rather than dull colours and lots of content.

Asking For Too Much
Keep the number of questions within online forms to a minimum. More tips on Increasing Online Form Conversions, can be found here.

Credibility and Trust
Placing known trust symbols and logos can help you gain trust from your visitors.

So there you have it, just a few of the reasons why your visitors may be leaving your website without completing your desired goal.

If you are interested in our Landing Page Analysis Service, please contact us for more information.

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Samantha Noble
About the author

Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.


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