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Sometimes web developers are unable to create a thank you or confirmation page for a form submission, this leaves you unable to easily track how many forms have been completed, as goals in Google Analytics require a URL. However, there is a nice and easy way round this. It just takes a small amount of code and you can create a pretend URL to load when the submit button is pressed.
This is done by using the Virtual Pageview method which, as you might have guessed, enables you to track a page that doesn’t actually exist. It will then appear in your content report and you can create a goal with this URL destination. An alternative would be to use Event tracking, however if you wanted this page created by web developers there is no harm in using Virtual Pageviews. If you didn’t want to have a Virtual Pageview in your content report you can always use Event tracking, details of how to do this can be found in my post about tracking clicks on a link in Google Analytics.
Here’s the code used in a typical form submission button, the second one here has the Virtual Pageview tracking code in:
<input name=”submit” type=”submit” id=”Submit” value=”Submit Form”/>
<input name=”submit” type=”submit” id=”Submit” value=”Submit Form” onClick=”_gaq.push([‘_trackPageview’, ‘/form/submit’]);”/>
So the area to customise is:
You can choose what you would like the URL to be, if you have more than one form you can name each one differently.
Once you have chosen your virtual URL and added the code within the button, the final step is to create a goal in Google Anlaytics to measure this.
Web Submit Button via BigStock
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.