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    Ben Norman

    Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts

    Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place.

    Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
    (more…)

    Ben Norman
    @bennorman
    8th Aug 2016
    News
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    Harry Gardiner

    Virtual Insanity: How VR Is Taking Over The World

    A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me.

    Before you ask, no, I wasn’t high, and nor was I dreaming. Instead I was testing out the Oculus Rift headset at BrightonSEO, courtesy of a fantastic creative agency by the name of Exploring Senses. (more…)

    Harry Gardiner
    @hr_gardiner
    3rd Aug 2016
    Content Marketing
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    Samantha Noble

    Koozai Shortlisted For Even More Awards

    Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three or four – but five of our award nominations being shortlisted.

    (more…)

    Samantha Noble
    @samjanenoble
    25th Jul 2016
    News
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    Samantha Noble

    The Drum Search Award Winners 2016 Best Retail Ecommerce SEO Campaign

    We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best Retail Ecommerce SEO Campaign for our work with Papa John’s pizza.

    (more…)

    Samantha Noble
    @samjanenoble
    10th Jun 2016
    News
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    James Challis

    31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

    We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.

    (more…)

    James Challis
    @jamesachallis
    5th Apr 2016
    Content Marketing
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    Sally Newman

    The Ultimate Guide To Using SISTRIX For SEO Success

    SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and finding potential backlinks, SISTRIX is definitely the tool for you.

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    Sally Newman
    @sally_newm
    22nd Mar 2016
    SEO
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    Luke Monaghan

    40 Ways to Use URL Profiler

    By far one of my most used tools, URL Profiler makes website analysis and data curation much easier. By allowing you to upload a list of URLs linking a number of website analysis accounts such as Copyscape and Majestic, it enables you to pull through vast amounts of data. After countless hours of using this tool and discovering ways of combining different functions to retrieve different data sets, I share with you 40 ways to use URL Profiler.

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    Luke Monaghan
    @LukeTheMono
    9th Feb 2016
    SEO
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    Graeme Benge

    The Ultimate Guide to Using Ahrefs

    Ahrefs started out back in 2011 as an SEO tool focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis and link prospecting. We have written this guide on how to use the tool to get the most out of it.

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    Graeme Benge
    @graemebenge
    26th Jan 2016
    SEO
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    Harry Gardiner

    Virtual Insanity: How VR Is Taking Over The World

    A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me.

    Before you ask, no, I wasn’t high, and nor was I dreaming. Instead I was testing out the Oculus Rift headset at BrightonSEO, courtesy of a fantastic creative agency by the name of Exploring Senses. (more…)

    Harry Gardiner
    @hr_gardiner
    3rd Aug 2016
    Content Marketing
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    Ruth Walker

    How To Hijack Hashtags

    Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?
    (more…)

    Ruth Walker
    @ruthawalker
    24th May 2016
    Content Marketing
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    James Challis

    31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

    We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.

    (more…)

    James Challis
    @jamesachallis
    5th Apr 2016
    Content Marketing
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    Ruth Walker

    Top 10 Content Marketing Tools

    It can be all too easy to focus solely on results when you’re working on your digital campaigns. Although without the right tools in your arsenal you’re going to fall short every time.

    Here we’re going to look at the top 10 Content Marketing tools that you should be using to boost the performance of your campaigns.
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    Ruth Walker
    @ruthawalker
    10th Dec 2015
    Content Marketing
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    Ben Norman

    Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts

    Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place.

    Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
    (more…)

    Ben Norman
    @bennorman
    8th Aug 2016
    News
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    Samantha Noble

    Dominating the Paid Media Universe #TheInbounder

    Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel. (more…)

    Samantha Noble
    @samjanenoble
    20th May 2016
    Paid Search
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    Sophie Howell

    100 Google AdWords Scripts You Should Be Using

    Google AdWords scripts provide a way of controlling your AdWords account using JavaScript code. Scripts can be used to automate tasks or interact with external data. The function is available to assist with running day to day activities in your account and enhance performance. Scripts can work particularly well for you if you have some knowledge of coding or if you manage large AdWords accounts.

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    Sophie Howell
    @SophieeHowell
    12th Jan 2016
    Paid Search
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    Sophie Howell

    A Guide To Gmail Sponsored Promotions Ads

    Today I will be guiding you through one of the more recent features within Google AdWords called Gmail Sponsored Promotions (GSP). GSP is a way of targeting users based on their Gmail account activity. GSP previously lived in their own UI, but Google realised how successful a platform it was and recently released it from Beta to all advertisers – which means that everyone can now have a play!

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    Sophie Howell
    @SophieeHowell
    1st Dec 2015
    Paid Search
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    John Waghorn

    Using Facebook Insights to Monitor Your Social Campaigns

    Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using social in the best way possible? As Facebook is the largest social platform in the world, we take a look at how the network’s Insights tool will help you to maximise this channel.

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    John Waghorn
    @John_Waghorn
    27th Oct 2015
    Social Media
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    Sophie Howell

    A Guide To Instagram Ads For Businesses

    With Instagram recently announcing that they’ve reached a whopping 400 million users on their platform – bypassing Twitter’s 304 million monthly active users – I wanted to take a look at how you can benefit from some of the exciting new features of Instagram ads for businesses. Instagram revealed that from 30th September 2015, all businesses are able to create Instagram ads on a self-service basis (via Facebook Power Editor). They have also made the platform available to more than 30 new countries. Previously, Instagram ads were only available to big brands with big budgets; but us mere mortals have now been given the opportunity to experiment with this platform (wahoo)!

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    Sophie Howell
    @SophieeHowell
    6th Oct 2015
    Social Media
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    Ali Moghadam

    7 Signs You Should Invest More In Social Media

    Social Media is the king of the Internet. It’s the genesis point of every viral video, meme, every fail and every win witnessed online. It’s where people go to vent frustration, share joy and brag. It’s a very human thing – even though the human element seems masked behind a digital wall.

    It’s hard to believe that in the age of social, so many are lagging behind or not even trying. What are the tell-tale signs that you need to give your Social Media presence some more love?

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    Ali Moghadam
    @almoghadam
    9th Jul 2015
    Social Media
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    Dean Marsden

    Using YouTube Cards In Your Digital Marketing Campaigns

    In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense. Let’s take a closer look at how they can be used in your campaigns.

    (more…)

    Dean Marsden
    @
    2nd Jul 2015
    Social Media

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