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Our Digital Marketing Blog

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    Sally Newman

    The Advantages Of Branding In The Digital Age

    Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)

    Sally Newman
    @sally_newm
    21st Jun 2018
    Brand
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    Lola Michels

    A Day In The Life Of A Content Marketing Strategist

    I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

    (more…)

    Lola Michels
    18th Jun 2018
    News
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    Nicola Churchill

    SearchLeeds 2018 Conference Recap – Part 3 (With Slides)

    Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.

    (more…)

    Nicola Churchill
    @with_nic
    14th Jun 2018
    News
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    Nicola Churchill

    SearchLeeds 2018 Conference Recap – Part 2 (With Slides)

    Recapping live from SearchLeeds 2018 with round ups of the talks and key takeaways so far. We’ve pulled everything you need to know, including slides, for you to peruse at your leisure.

    (more…)

    Nicola Churchill
    @with_nic

    News
  • aspect-ratio content-strategist-blog-image
    Lola Michels

    A Day In The Life Of A Content Marketing Strategist

    I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

    (more…)

    Lola Michels
    18th Jun 2018
    News
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    Nicola Churchill

    SearchLeeds 2018 Conference Recap – Part 3 (With Slides)

    Here is the final instalment of our recaps on today’s Search Leeds conference, complete with key points, top tips and actionable and tangible takeaways for you.

    (more…)

    Nicola Churchill
    @with_nic
    14th Jun 2018
    News
  • aspect-ratio
    Nicola Churchill

    SearchLeeds 2018 Conference Recap – Part 2 (With Slides)

    Recapping live from SearchLeeds 2018 with round ups of the talks and key takeaways so far. We’ve pulled everything you need to know, including slides, for you to peruse at your leisure.

    (more…)

    Nicola Churchill
    @with_nic

    News
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    Nicola Churchill

    Search Leeds 2018 Conference Recap – Part 1 (With Slides)

    Search Leeds is back and better than ever with an impressive line up of speakers from some top agencies and brands. We’ve got Koozians on the ground letting us know some of the key takeaways from this year’s talks on Content Marketing, Paid Media and SEO.

    (more…)

    Nicola Churchill
    @with_nic

    News
  • aspect-ratio club-koozai-branding-blog-image
    Sally Newman

    The Advantages Of Branding In The Digital Age

    Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)

    Sally Newman
    @sally_newm
    21st Jun 2018
    Brand
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    Sally Newman

    Search Elite 2018 Conference Recap | Koozai

    We put Team Koozai on the ground live reporting from Search Elite 2018. If you couldn’t make it to this year’s conference on SEO and CRO, we have gathered everything you need to know below:

    (more…)

    Sally Newman
    @sally_newm
    14th Jun 2018
    News
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    Luke Monaghan

    How To Reply To Google Reviews

    Last year, a survey by Podium found that 60% of consumers looked at online reviews at least once per week. The survey also showed that the buying decisions of over 90% of these consumers were affected by online reviews.

    When people use Google, online reviews also impact how businesses are ranked and where they show up in a search. This means that they matter to your business, and so does the way in which you reply to them, whether they are positive or negative. (more…)

    Luke Monaghan
    @LukeTheMono
    16th Nov 2017
    Brand
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    James Challis

    31 Things We Learned When Majestic’s Dixon Jones Visited Koozai

    We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.

    (more…)

    James Challis
    @jamesachallis
    5th Apr 2016
    Content Marketing
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    Lola Michels

    A Day In The Life Of A Content Marketing Strategist

    I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

    (more…)

    Lola Michels
    18th Jun 2018
    News
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    Lola Michels

    How To Use Answer The Public In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
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    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
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    Samantha Noble

    Koozai’s Content Marketing Showcase

    We’re excited to announce the launch of Koozai’s Content Marketing Showcase. It’s been a real labour of love so we can’t wait to see what you think of it.
    (more…)

    Samantha Noble
    @samjanenoble
    13th Oct 2016
    Content Marketing
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    Conor Maurice

    Attribution 101: Google Analytics and AdWords

    In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.

    (more…)

    Conor Maurice
    26th Mar 2018
    Analytics
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    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.

    (more…)

    Liam Huckins
    8th Mar 2018
    Paid Search
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    Samantha Noble

    A Mindset Shift: Thinking Beyond the Conversion #pubcon

    Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.

    (more…)

    Samantha Noble
    @samjanenoble
    11th Oct 2016
    Paid Search
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    Ben Norman

    Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts

    Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place.

    Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
    (more…)

    Ben Norman
    @bennorman
    8th Aug 2016
    News
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    John Waghorn

    Using Facebook Insights to Monitor Your Social Campaigns

    Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using social in the best way possible? As Facebook is the largest social platform in the world, we take a look at how the network’s Insights tool will help you to maximise this channel.

    (more…)

    John Waghorn
    @John_Waghorn
    27th Oct 2015
    Social Media
  • aspect-ratio Instagram Logo
    Sophie Howell

    A Guide To Instagram Ads For Businesses

    With Instagram recently announcing that they’ve reached a whopping 400 million users on their platform – bypassing Twitter’s 304 million monthly active users – I wanted to take a look at how you can benefit from some of the exciting new features of Instagram ads for businesses. Instagram revealed that from 30th September 2015, all businesses are able to create Instagram ads on a self-service basis (via Facebook Power Editor). They have also made the platform available to more than 30 new countries. Previously, Instagram ads were only available to big brands with big budgets; but us mere mortals have now been given the opportunity to experiment with this platform (wahoo)!

    (more…)

    Sophie Howell
    @SophieeHowell
    6th Oct 2015
    Social Media
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    Ali Moghadam

    7 Signs You Should Invest More In Social Media

    Social Media is the king of the Internet. It’s the genesis point of every viral video, meme, every fail and every win witnessed online. It’s where people go to vent frustration, share joy and brag. It’s a very human thing – even though the human element seems masked behind a digital wall.

    It’s hard to believe that in the age of social, so many are lagging behind or not even trying. What are the tell-tale signs that you need to give your Social Media presence some more love?

    (more…)

    Ali Moghadam
    @almoghadam
    9th Jul 2015
    Social Media
  • aspect-ratio youtube cards across devices
    Dean Marsden

    Using YouTube Cards In Your Digital Marketing Campaigns

    In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense. Let’s take a closer look at how they can be used in your campaigns.

    (more…)

    Dean Marsden
    2nd Jul 2015
    Social Media

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