Liam Fernie

Liam Fernie is an experienced Strategic SEO Specialist, having worked across many agency roles and in freelance SEO consultancy for major websites. With a strong technical SEO background and a degree in Business and Technology, Liam has worked extensively in SEO with clients such as the leading international retailer Joules and across multiple industries, ranging from health and fashion to technology and education.

Liam’s expertise covers technical SEO, content optimisation, on-page strategy, and aligning search activity with wider business objectives. He has a proven track record of uncovering growth opportunities that drive measurable ROI, such as identifying new audience segments and building strategies that open additional revenue streams for clients in highly competitive sectors.
He has delivered SEO solutions for high-profile clients, including Joules, Where the Trade Buys, and Vivo Life, as well as supporting agencies such as Convertex, Time54, and Fruity Llama. At Summit Media, he quickly rose from Executive to Technical Manager, overseeing multimillion-pound accounts and driving both strategic and operational improvements. He has also contributed to scaling SEO teams through process development, SOPs, and mentoring junior staff.

Outside of work, Liam describes himself as a bit of a geek, with a love for gaming, keeping up with the latest tech news, and watching Formula 1. He also enjoys making games, fishing, Sunday morning car boots, and catching up over a pint.