Social media is a powerful tool, which all businesses should be using if they want to prosper in the digital age. However, it’s all very well using platforms like Facebook, but without tracking what works and what doesn’t, how can you be sure that you’re using social in the best way possible? As Facebook is the largest […]
In the past year there’s been a greater emphasis on more visual, interactive, scrollable and ultimately, larger pieces of content marketing. It’s a trend that more and more businesses are picking up on, and one that’s going to continue in the coming months. So if you’re using content to market your brand, should you invest […]
When you think of “good content” it’s likely that you think of something that’s text or visual based, such as blog posts, Infographics and interactive pieces. However, alongside these excellent forms of content we often neglect audio, and in particular podcasts, as a valuable tool for enhancing your brand and getting your message out to […]
Coming up with content ideas for your own business or client can sometimes prove to be a little tricky. The frustration caused by getting stuck for ideas can cause issues, especially if you’re on deadline or content needs to be scrapped and altered at the last minute. So what’s the solution?
If your brand or business is using Twitter as part of your Social Media campaigns, how do you currently track or monitor engagement and results? Perhaps you use an existing tool, or maybe you post on Twitter, but fail to keep an eye on the engagement you actually gain. In either case, Twitter’s free built-in […]
Whether you want to call it technical, interactive, visual or big content – the idea of creating something more than just static text appeals to both Content Marketers and brands alike, for a number of reasons. From social shares and engagement to acquire links and potential sales – there’s a greater chance of success if […]
Regardless of whether you’re working in-house or agency side, if you operate in a specific industry, it’s essential to know what’s going on throughout the year. Knowing the upcoming events, trade shows and conferences will help when planning your own sales and marketing efforts – whether that’s above the line or below the line. As such, […]
With thousands of brands fighting for attention both on and offline, it’s now more important than ever to create the right impression when reaching out to the media. This is more apparent when you consider the volume of content on the Internet and the number of sites online in addition to print publications. Creating the […]
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are […]
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved.
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how.