Isobel Walster

Having started working in the digital world back in 2015, Isobel has built a strong foundation in PR, content, and digital marketing through hands-on experience with businesses of all sizes, across both B2B and B2C sectors, including property, engineering, drinks, and travel. She is Koozai’s PR & Content Specialist, where she develops engaging content and press-worthy campaigns designed to increase brand visibility, authority, and trust.

Isobel has delivered digital PR campaigns that secure coverage in high-authority publications, alongside collaborating on SEO-led content that supports wider marketing strategies. Her experience includes thought leadership, reactive commentary, and evergreen content, helping brands communicate clearly and consistently with their audiences.

With a strategic, detail-driven approach, Isobel enjoys turning complex topics into accessible, compelling stories. She’s particularly interested in campaigns that blend creativity with data and insight, ensuring content not only performs well but resonates with the right audiences.

When she’s not dreaming up campaign ideas, Isobel enjoys exploring historic places with her husband and four legged friend, keeping up with the latest trends, and working on creative projects that allow her to continue developing her writing and storytelling skills.