In order to market a successful app, it is essential that you first carry out comprehensive research to really understand your market and audience. This research allows you to shape the app and your strategy accordingly, including choosing the right marketing channels, setting realistic goals and measuring the right success metrics. Fail to plan and […]
The SEO industry has always been largely open to opinion, with effective techniques regularly debated and disputed. Google and other search engines hide behind a complex ranking algorithm using over 200 factors, with no-one knowing all of the elements that Google takes into account when ranking a site or how much weight it gives to […]
Google Tag Manager first launched in 2012, although despite its powerful features, it’s still not widely utilised by websites. The second version of the interface, known as Google Tag Manager V2, or GTM V2, provides a more intuitive and easy-to-use tool whilst still providing the same powerful features. Here’s what you need to know to get […]
Link building today means something very different to a few years back. There was a time when buying hundreds or thousands of links from spammy link directories would deliver results in the form of search engine rankings. Not any more. Link building in the modern world of SEO is much more quality over quantity, and […]
Today, I had the pleasure of speaking at On The Edge’s “Marketing Within The Leisure Sector” event in London. I discussed the importance of Local SEO and what Google Pigeon means for businesses. In this post I have provided the slides from my talk as well as an overview of the talk and key takeaways.
When it comes to website optimisation, it can sometimes feel that there is something of a love triangle between the SEO, client and web developer. It can be frustrating to see something from the opposite point-of-view, and some web developers feel as if SEOs are creating unnecessary work for them. However, for the success of […]
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
It’s unlikely that you haven’t heard about the upcoming release of 50 Shades of Grey, the film adaptation of the hugely successful pop-erotica book of the same name. It’s much more likely that you haven’t heard of 50 Shades Of Google. That’s because I made it up. In this post I have looked at a […]
There are a wide range of website platforms and Content Management Systems (CMS’) available for developers to choose from. There has also been a huge increase in the number of quick-build platforms that allow easy, visual creation of sites too. Many of these platforms don’t even require a web developer, with simple interfaces and visual […]
With so many Google updates leading to so many reasons why websites can suddenly or gradually lose traffic and rankings, it can be hard to know where to start. In this post I’ve looked at the different types of Google penalties (and those that are not, strictly speaking, penalties at all) to help you diagnosis […]
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment.