David Wilson

As our Head of PR & Content, David brings over 15 years’ experience in brand and search marketing to the table, with expertise in PR, strategic communications, thought leadership, content, on-page SEO, digital PR/link building, and increasingly, AI-driven search strategies.

Having worked both agency-side and in-house, he’s worked with businesses of all sizes - from startups to household names like Saga, Buyagift, Barratt Homes, itsu, Travelbag and Fitness First. His work spans a variety of sectors, from B2B and B2C to tech, travel, finance, property and professional services - giving him strong skills in tailoring campaigns and communications to different audiences.

Alongside the Koozai team, David has delivered multiple effective and award-winning campaigns. A specialist in both media and search, he’s known for blending brand storytelling with data and performance - as well as for crafting campaigns that consistently earn national media coverage, position brands as thought leaders and deliver measurable gains in traffic, authority and conversions through strategies aligned with brand values, traditional ranking factors and AI-driven search.

He’s also experienced in on-page SEO and backlink audits, supporting the technical foundations of his campaigns. His work earns attention, builds authority and delivers results - whether that’s high-impact media coverage, stronger search visibility or measurable leads.

David also contributes regularly to PR and marketing webinars, media articles and our own Koozai blog, offering insights on content, PR, AI, search marketing, brand communications and recent trends. David brings strategic clarity to content, PR and search - helping brands cut through noise and deliver results that matter.