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Understanding Google Search Generative Experience

| 1 minute to read

Google’s Search Generative Experience (SGE) / AI Overview Video. The Future of AI-Powered Search | How It Works & Why It Matters

What is Google Search Generative Experience or AI Overview as it’s now been named? We’ve put together a short video [3 minutes] to give you the headlines.

Welcome to our entry level look into Google’s Search Generative Experience (SGE), the revolutionary new AI-powered search feature that’s transforming how we find information online. In this video, we break down what SGE is, how it works, and why it’s making waves in the world of search.

Learn how Google’s SGE uses generative AI to provide instant, accurate search results with a summary at the top of the page, saving you time and reducing endless scrolling. Discover the impact this will have on SEO, organic traffic, and how businesses will need to adapt to this AI-driven search method.

We explore:

  • How SGE creates AI summaries for questions and searches
  • The impact of SGE on traditional search and SEO strategies
  • Benefits and challenges of Google’s AI-powered search experience
  • How businesses can prepare for AI search trends

Whether you’re a marketer, business owner, or curious about AI, this video is your guide to understanding how SGE will shape the future of search. If you’re ready to learn more about AI-driven search, contact us at Koozai for expert guidance!

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Sophie Roberts

Managing Director

As MD, Sophie ensures smooth sailing at Koozai and oversees digital strategy across all our clients. A seasoned marketer with over 30 years’ experience, Sophie has delivered hundreds of effective marketing solutions for leading brands including Golden Wonder, Airfix & Humbrol, and Victorinox Swiss Army Knives. A big foodie and a self-confessed geek, Sophie treats every day like a school day. She’s business driven and solution focused, priding herself on being able to make digital simple. Providing digital solutions to your business issues is what motivates her. Sophie has appeared in The Business Magazine, Portsmouth News, The Daily Echo, Yahoo News, The Caterer & HVP Magazine.

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