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10 Things To Remember When Creating SEO Friendly Web Copy

Lucy Griffiths

by Lucy Griffiths on 27th January 2009

When you’re writing copy for your website, you need to ensure that it’s SEO or Search Engine Optimisation friendly. Here are ten things to remember:

1. Write for your Reader
One of biggest mistakes people make with SEO Friendly Web Copy is trying to please the Search Engines at the cost of alienating the human visitors to their website. So your web copy should be written specifically to target your intended reader. This means imagining the site from the perspective of someone coming to it for the first time.

2. Clean Code
In order to get the most SEO value out of your website, your code needs to be crisp and clean. That means writing code that is well organised, well structured and correctly formatted. This will help your website’s relationship with the Search Engines stay friendly.

3. Use Images to Support the Main Message
A picture is worth a thousand words they say. But that doesn’t mean you should clutter your pages with unnecessary pictures. Find just the right images to support the main message of your website and each of its pages. Remember, Search Engines cannot read pictures, but your human visitors can really be persuaded by good quality, professional looking images.

4. Externalise Scripts
When using complex scripts such as Java, you can make your pages easier to read by placing the JavaScript into External Files. This will make them easier to read by Search Engines. If you must use JavaScript on your pages, consider placing it at the bottom of the page so that the Search Engines read your content first.

5. Keywords
Research your Keywords carefully, choose 2 or 3 priority Keywords and work them naturally into your web copy. There’s no point stuffing the pages with Keywords, as both the Search Engines and human visitors will find your pages of little value. Your copy needs to naturally feature your Keyword selections at the right density without losing its flow.

6. Use Headers
Your headers need to feature your keywords and your brand/company name. Search Engines often crawl this information first, so important decisions as to the relevance of your site are made at this point. Spend considerable time choosing the right copy for these Headers.

7. Copy Length
Keep your copy above 250 words if you wish to ensure that there’s enough space to get your message across without making the Keywords jar. Don’t waffle on to thousands of words; just keep your copy informative but to the point. People don’t read drivel and they won’t engage with reams and reams of text.

8. Benefits not Features
Describe the benefits that your product, service or company have to your potential customer or client. People don’t buy features, they want to know ‘What’s in it for me? When a prospective buyer reaches the point where they feel that your product or service would really benefit them, they will then consider buying.

9. Paragraphs
Keep your web copy to small bite sized paragraphs. Don’t give the reader too much work to do, web readers are lazier by nature and like to skip through to the important parts.

10. Proof Reading
Many people are so happy to have filled up their website with great copy that they forget to go back and proof read it. Silly mistakes make you and your comGpany seem thoughtless and unprofessional!

We hope this helps but if you’d rather spend your time managing your business, please review our search engine optimisation services page to see if we can be of assistance.

Lucy Griffiths

Lucy Griffiths

Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.

1 Comment

  • Marcela Plana - 10enSEO.es 27th January 2009

    I totally agree with you. Especially in the first point, writing for humans. It is amazing the number of websites in Spanish that do not make use of graphical accents just because they think it will have a negative impact in Google. First of all, it does not, and second, they are terrible to read.

    Proofreading is also very important. I will give you and your readers an interesting link about the issue (maybe you already know it):
    http://www.copyblogger.com/proofreading-tips/

    Keep it up!

    Reply to this comment

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