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Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.
A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
This isn’t a post about espionage or subterfuge. There will be no MI5 style covert operations involved, just a few simple techniques to follow, which should give you a better understanding of what your competitors are doing.
The Internet is an empowering tool. If you know where to look and are prepared to put in a bit of time, you can find out all sorts of information. The good news is that you don’t need expensive software or a degree in computing to get to the most valuable data. A Google search and a few little plugins should do the trick nicely.
“Fate. It seems, is not without a sense of irony.” My last post had a huge section on Google’s efforts to combat poorly constructed, spammy and thin content. Last week, Aaron Wall of SEO Book exposed Google doing the opposite of what they are actively and public against. Google hired a digital agency, Essence, that initiated a marketing campaign which generated a lot of poorly written paid blog posts promoting the Chrome product, at least one of the posts were found containing followed backlink to the Google Chrome page.
I have covered link building in previous blog posts but this one aims to provide you with some more Advanced Link Building Strategies. These strategies will expand upon previously mentioned methods of attaining links as well as postulating entirely new mechanisms for delivering the much wanted link juice to your website.
What separates these strategies from other more basic techniques is primarily the planning or preliminary work involved. Most of these methods are more suited to larger websites in more competitive industries rather than say local businesses competing within a small geographical area.
SEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses.
Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.
Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too. Read more
Being a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.
This post talks about five of the key traits I think make a good SEO stand out from the crowd.
In my last post I went through a list of 28 top link building resources, if followed correctly and with a bit of creativity you shouldn’t have any problems with search engines while your rankings continuously improve.
However, as I mentioned in the previous article, some people still believe all links are good links – quantity over quality. This kind of attitude not only negatively affects your rankings, but in extreme cases can actually get you de-indexed completely from search engines.
There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more
The tool is available on a free trial allowing you to have a good play around before you commit to buying. You can download it here: http://www.submiteaze.com/download.jsp
The full version can be brought for $118.95.
Having read about the trials and tribulations faced by Scarlett Johansson in the past week, the SEO in me couldn’t help but think about the link bait of any such high profile leak. Whilst the content of the stolen imagery alone was enough to help it go viral, the frenzy it caused on Twitter (where it was in the trending charts for two days) and on the search engines prove just how simple link bait can be – even if it is ill-gotten.
Now, I’m not suggesting that the publishers of the images were thinking only of their inbound link profiles, or even that webmasters should use this as a model for future SEO efforts. Far from it in fact. However, it does perhaps demonstrate the concept of link bait better than anything else.