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I have covered link building in previous blog posts but this one aims to provide you with some more Advanced Link Building Strategies. These strategies will expand upon previously mentioned methods of attaining links as well as postulating entirely new mechanisms for delivering the much wanted link juice to your website.
What separates these strategies from other more basic techniques is primarily the planning or preliminary work involved. Most of these methods are more suited to larger websites in more competitive industries rather than say local businesses competing within a small geographical area.
SEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses.
Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.
Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too. Read more
Being a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.
This post talks about five of the key traits I think make a good SEO stand out from the crowd.
In my last post I went through a list of 28 top link building resources, if followed correctly and with a bit of creativity you shouldn’t have any problems with search engines while your rankings continuously improve.
However, as I mentioned in the previous article, some people still believe all links are good links – quantity over quality. This kind of attitude not only negatively affects your rankings, but in extreme cases can actually get you de-indexed completely from search engines.
There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more
The tool is available on a free trial allowing you to have a good play around before you commit to buying. You can download it here: http://www.submiteaze.com/download.jsp
The full version can be brought for $118.95.
Having read about the trials and tribulations faced by Scarlett Johansson in the past week, the SEO in me couldn’t help but think about the link bait of any such high profile leak. Whilst the content of the stolen imagery alone was enough to help it go viral, the frenzy it caused on Twitter (where it was in the trending charts for two days) and on the search engines prove just how simple link bait can be – even if it is ill-gotten.
Now, I’m not suggesting that the publishers of the images were thinking only of their inbound link profiles, or even that webmasters should use this as a model for future SEO efforts. Far from it in fact. However, it does perhaps demonstrate the concept of link bait better than anything else.
There are plenty of people out there who will tell you that there’s no better way to optimise your site and generate wider public interest than getting involved in a little content marketing. That’s all well and good, but without a clear idea of how to go about creating an effective strategy or indeed an understanding of what content marketing actually is, you could be doomed to failure from the start.
It’s not rocket science. But even so, there is definitely a right way and a wrong way to go about marketing your content effectively. Here is a quick guide to getting your strategy spot on.
This post will discuss the reasons why people link to other sites and what motivates them to do so. This in turn can help you think about how you can influence others to link to your website. If you have a site that generates lots of natural links with reasonable regularity, this can be great for improving your authority on the web and in turn can improve SEO rankings.
It’s not unnatural for people to check on how many links are being seen and counted by Google if their site is undergoing a link building campaign.
So when Google reports a much lower than expected number of links this can set the alarm bells ringing.