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Link Building Blog Posts

  • Arnold Ma
    28 Top Link Building Resources

    28 Top Link Building ResourcesLink building is probably the most time-consuming part of SEO – something many webmasters are still confused about and do very little of, but we all it’s an essential part of SEO.

    There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more

  • Oliver Ewbank
    Should I Remove my Backlinks?

    LinksInbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more

  • Andy Williams
    5 Tips For Gaining More Traffic From StumbleUpon

    StumbleUpon BadgeStumbleUpon is a hugely popular bookmarking site and can drive a high level of relevant traffic to your site. It’s free to join and it’s also a great place to promote your content. So there’s no excuse for overlooking it as an additional promotional tool.

    But how do you go about using StumbleUpon and working towards gaining traffic?

    Here are 5 tips to get you on your way:

    Read more

  • Arnold Ma
    Online Marketing – What's Changed and What Hasn’t

    EvolutionThe internet by nature is a fast growing medium. It’s been rapidly evolving ever since it was first conceived. So it shouldn’t surprise anyone that a relatively young industry such as SEO is also in a constant state of evolution.

    SEO constantly evolves– it has been a hot topic in the industry for a while, with SEOMoz adopting the term “inbound marketing” and creating Inbound.org, combined with rumours that will be dropping SEO from their brand, becoming simply Moz. All this hype from certain thought leaders (no names mentioned) have spread like a virus among the industry.

    Read more

  • Andy Williams
     Why Don't All My Links Show In Google?

    Broken LinksA question I have been asked a number of times is “Why doesn’t Google show all my links?”

    It’s not unnatural for people to check on how many links are being seen and counted by Google if their site is undergoing a link building campaign.

    So when Google reports a much lower than expected number of links this can set the alarm bells ringing.

    Read more

  • Arnold Ma
    4 Link Building Strategies to Avoid - With Alternatives

    Bad Link In my last post I went through a list of 28 top link building resources, if followed correctly and with a bit of creativity you shouldn’t have any problems with search engines while your rankings continuously improve.

    However, as I mentioned in the previous article, some people still believe all links are good links – quantity over quality. This kind of attitude not only negatively affects your rankings, but in extreme cases can actually get you de-indexed completely from search engines.

    Read more

  • James Perrin
    Why Link Quality is Important and How to Build Quality Links

    LinksAn integral part of anyone’s SEO strategy is link building. Right now, anyone performing SEO or working on a campaign will be looking at ways in which they can build links to the site they are looking to optimise. Now the age old debate in SEO link building is whether you should focus on quantity of links, or quality of links, or a blend of the two.

    As you’ve probably gauged by the title, I’m not here to discuss ways to build a large quantity of links. Now, that isn’t to say that this isn’t still important. Of course the number of backlinks a website has is important, but there is a need to focus on quality links as well. Why you should do this and how it can be achieved will be discussed.
    Read more

  • Oliver Ewbank
    How to Get Links for Boring Products?

    LinksSearch engine optimisation applies to every product across the globe, but for some it is harder to get links than others. In a web dominated by links it is essential to have a healthy amount of referring domains. Below are some easy ways to get links for the less glamorous products. Read more

  • Mike Essex
    The Psychology of Link Building (Outreach Mind Control)

    Psychology of Link BuildingIt’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.

    You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.

    Read more

  • Oliver Ewbank
    How to Get Links from Web Analysis Tools?

    LinksIn a web dominated by links it’s important to explore new ways to gather referring domains. One quick and easy way to gain a valuable backlink is to run your site through a range of website analysis tools. Not only does this help you understand the strength of your domain but it also provides a unique URL with a link back to your site. Read more

  • Oliver Ewbank

    Leaving comments to gain backlinks is always a hotly debated topic. Is it ethical? Is it spammy? Is it effective? If done in the right way, ‘tactful’ commenting can be an excellent strategy to boost your external links.

    How does it Work?

    Leaving a comment on a blog or forum  can often provide a user with the opportunity to leave a link back to their site. In a web ruled by links, this can help boost your link profile with a range of topical resources. Typically you have the choice to use a link with your signature or in the actual text, if you’re really lucky you can sometimes tweak the anchor text.

    Read more

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