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Reputation Management Blog Posts

  • Mike Essex
    Does Talking About Scammers Only Encourage Them?

    From malware to spam emails, the number of ways to scam people online is growing everyday. It’s an area that’s been covered in depth on multiple occasions, with many articles explaining step by step exactly how spammers succeed. Which begs the question, does talking about spammers only encourage more people to do it?

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  • Samantha Noble
    Managing Your Brand's Reputation Online - #EdgeBristol

    This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.

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  • James Perrin
    Google Launch ‘Me on the Web’ to Monitor Your Online Identity

    Monitoring Google have launched a new tool that allows you to manage your online reputation. Called ‘Me on the Web’, the tool will allow you to monitor what others are posting about you.

    According to Google’s Blog, the tool has been created in light of the way information about anyone can be published on the web with consummate ease. Google have created the tool to help monitor you online identity, however will this latest tool allay privacy fears or simply enhance them?

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  • John Waghorn
    How To Dominate Page One With Content Marketing

    BRUSSELS - MARCH 13:  Google chairman Eric Schmidt nets $6m cashWhen you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.

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  • Tara West
    What SEO and PR can Learn from Each Other

    LearningThere have been many blog posts about defining the practice of Public Relations and that of SEO, many of which focus on drawing the line between the two practices and defining their boundaries.

    This post isn’t going to go into detail talking about what SEO is, or what PR is, it’s about what each practice can learn from each other. Read more

  • Ali Moghadam
    3 Great Ways To Get Reviews Ethically And Safely

    5 Star ReviewsThe battle for online visibility is relentless. You need allies, advocates and supporters. The good news is if you run a business online, those allies and supporters are already out there. But how can you show their feedback to the rest of the world? Even just trying to get reviews can be tricky and fraught with issues. How can you get them without begging, bribery or attracting untoward hatred?

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  • James Perrin
    Improve Your Brand's Online PR with Bloggers

    WritingFor brands, working with bloggers to enhance or your reputation isn’t exactly anything new. However it’s continued usage is a testament to how effective, powerful and influential it can be when writing positive comments or posts about a specific brand or their products and services.

    Recent data from Technorati’s State of the Blogosphere 2011 has revealed that blogging about brands is more popular than ever. However, the relationship between brands and bloggers could be improved somewhat, to allow for better online PR and user engagement.
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  • Laura Phillips
    Should I Use A Discount Site To Promote My Business?

    Grunge StampDiscount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?

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  • Andy Williams
    .XXX Domains - Do You Need To Register One?

    Domain NamesSurrounded by hype and publicity I am sure you are all now more than aware that .XXX domains are available for registration.

    As of early December 2011 .XXX domains have been on “general sale” and with this release many businesses have been left pondering whether or not they should be buying this version of their domain.

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  • Samantha Noble
    The Importance of Online Brand Reputation Management

    Social Media really kicked off back in 2004 when Facebook and MySpace (2006) came onto our radars, but who would have thought it would be as bigger part of our daily lives as it is now?

    It is not only dominating our lives personally, for businesses, social media has formed part of their marketing strategy in more ways than one and this continues to be more and more apparent as the years go on.

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  • Tara West
    Managing Your Reputation as an Individual Online

    Google SearchYou’re bored one day. You’re browsing the web aimlessly trying to think of something to do. You decide to Google your name….

    You might be surprised at just how much information is indexed on Google for your name. There’s a good chance that you put some of this information online yourself, but there is also a good chance that some of it doesn’t even relate to you and is for someone else with the same name. You might even find that actually there is nothing related to you at all on Google when searching for your name and the results page is taken up by information about others with the same name.

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