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Reputation Management Blog Posts
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- Brand
- 10th Dec 2012
- 13 Comments
The Three Billy Goats Gruff – Dealing with Trolls on the Internet
Do you remember the Three Billy Goats Gruff?Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
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- Brand
- 19th Apr 2011
- 7 Comments
18 Things That Are Ruining The Internet
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
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- Brand
- 6th Jan 2014
- 6 Comments
The Importance Of Properly Managing Your Social Profiles
“Company fires staff; staff take over branded Twitter account.”Sadly headlines like the one above were popping up all over the media throughout the last year. As brands flock to establish social profiles and social marketing becomes more prevalent, we were bound to see an increase in blunders such as these.
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- Brand
- 14th Feb 2013
- 6 Comments
Building Better Blogger Relationships This Valentine’s Day
(Otherwise known as: “Your Outreach Sucks! Get Personal or Go Home.”)I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
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- Brand
- 25th Apr 2013
- 6 Comments
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset. -
- Brand
- 28th Nov 2013
- 5 Comments
How to Get Perfect Page One Listings For Your Brand
Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved? -
- Brand
- 29th Aug 2013
- 3 Comments
The Case of Katie Hopkins and Other Deliberate Hate Figures
Before the 4th July 2013 most people (who could remember) knew Katie Hopkins as a former candidate on the BBC show The Apprentice in 2006. Of those of us who watched the show we remember her as the one we all enjoyed hating. She was the show’s villain for that series. Her outrageous claims on her CV that she would do anything to get what she wanted – including her husband whom she stole from his ex-wife, did little to warm the hearts of Sir Alan Sugar or the TV audience. -
- Brand
- 27th Apr 2012
- 2 Comments
How Brand Monitoring can Enhance Positive Relationships with your Customers
The development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about. -
- Brand
- 25th Feb 2013
- 2 Comments
How Social Media Has Changed The Way We Complain
Alternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
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- Brand
- 8th Apr 2014
- 1 Comment
How To Dominate Page One With Content Marketing
When you first think of Content Marketing, you probably think about how it can be used to help drive traffic to your site, increase brand awareness and promote your products or services to a wider or more targeted audience. Additionally, it can also help with Page One Domination – here’s how.
