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Reputation Management Blog Posts
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- Brand
- 10th Dec 2012
- 13 Comments
The Three Billy Goats Gruff – Dealing with Trolls on the Internet
Do you remember the Three Billy Goats Gruff?Depending on which story you read, these intrepid explorers risked their lives crossing a bridge which happened to house a rather hungry troll. You can read the story here if you fancy, but the long and short of it is (spoiler alert) the troll gets owned by the largest billy goat, and the three brothers spend eternity chomping on sweet, green grass.
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- News
- 12th Apr 2011
- 6 Comments
The New gTLD Programme from ICANN
Last week I attended the Spring Symposium with MarkMonitor at the Museum of London, where the main topic of discussion is brands and how to protect your brand online.
Some very interesting presentations and a lot of the information was new to me, having not worked directly on a site that would suffer with counterfeit products being sold on domains pretending to be the actual brand.
What I want to discuss in my post here though is one area that really caught my attention; the expansion of new Generic Top Level Domains (gTLDs). gTLDs will allow companies to turn their brands into domains (.brand/company name). They will also allow companies to create broad product groups like .finance, .bank or .shop.
The internet industry are calling gTLDs ‘dotBrand’ and are set to fundamentally change the internet and how websites do business online.
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- Brand
- 19th Apr 2011
- 6 Comments
18 Things That Are Ruining The Internet
Alongside “SEO is dead” posts (we’ll get to them another day) the other thing I hear constantly is that SEO ruined the Internet. Their argument for this is that through the pursuit of adding keywords, gathering links and leaving web footprints, that the online environment is worse because of SEO. In reality SEO has helped the web in a lot of ways, and you don’t have to look far to find the real offenders who are damaging the Internet, with the term digital marketing being dragged through the mud in so many places. In this article I share the worst offenders in my opinion.
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- Brand
- 14th Feb 2013
- 4 Comments
Building Better Blogger Relationships This Valentine’s Day
(Otherwise known as: “Your Outreach Sucks! Get Personal or Go Home.”)I’m going to start by saying the obvious: “Happy Valentine’s Day.”
Sorry I didn’t get you a card, I did try emailing you about some ideas I had, but you never replied.
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- Brand
- 25th Apr 2013
- 4 Comments
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset. -
- Brand
- 25th Feb 2013
- 2 Comments
How Social Media Has Changed The Way We Complain
Alternatively: Why All Companies Need To Be On Top Of Their Game 24hrs a Day in The Modern World.Back in the good old days before the internet and social media there weren’t that many places you could complain, certainly not that publicly anyway.
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- Brand
- 27th Apr 2012
- 2 Comments
How Brand Monitoring can Enhance Positive Relationships with your Customers
The development of the Internet and the growth of the online community has allowed more people to express their views on pretty much any topic they feel passionate about. -
- Brand
- 29th Sep 2011
- 1 Comment
Page 1 Domination: How to Rank for Brand Terms
When people search for your brand, or indeed that of your client, how confident are you that what they see will be positive?How confident are you that you can prevent negative mentions in the future?
This blog post will teach you how the biggest brands in the world achieve this and, more importantly, how you can do it.
Read more -
- Brand
- 8th Apr 2011
- Comment
The Importance of Online Brand Reputation Management
Social Media really kicked off back in 2004 when Facebook and MySpace (2006) came onto our radars, but who would have thought it would be as bigger part of our daily lives as it is now?
It is not only dominating our lives personally, for businesses, social media has formed part of their marketing strategy in more ways than one and this continues to be more and more apparent as the years go on.
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- Brand
- 17th May 2012
- Comment
Reputation Management in a Digital Age - #SAScon 2012
Today, I had the opportunity to speak at SAScon, one of the leading Search and Social conferences held in Manchester. This blog post includes my slides and further information. -
- Brand
- 25th Sep 2012
- Comment
Managing Your Brand's Reputation Online - #EdgeBristol
This post goes live at the same time as my presentation at On The Edge Live in Bristol where I am talking about the importance of reputation and how you should be managing your brand’s reputation online.
