Product Listing Ads PLAs: The Essential Guide

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What You’ll Learn

Need advice on getting all you can out of Product Listing Ads (PLAs)? This free whitepaper has everything you’re looking for.

  • Learn how to update and upload a data feed in the Google Merchant Centre
  • Discover all the attributes required for successful ads
  • Uncover ad optimisation tips to increase exposure, drive traffic and boost sales on your website

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This white paper contains all the advice you need to begin developing and launching PLAs. This includes step-by-step guidance on creating, optimising and running your first PLA campaign, along with helpful tips on naming items, using unique product identifiers and updating your Merchant Centre data feed.

Gain exclusive insights on the best practice for selecting product titles and descriptions, and find out how to select the perfect image to make your products pop.

You’ll also find advice on monitoring, identifying and successfully handling potential issues, with a complete run-down of Google’s diagnostics centre, as well as information on schema markup for Google Shopping that details what it is and why you need it.

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Looking for more advanced techniques? This white paper offers expert guidance on analysing your campaign. Save your business money by discovering how to create a campaign that fits your budget, and uncover advanced bidding strategies that offer excellent ways to reduce your costs.

Super-charge your PLAs and boost your business’s revenue using the tips and tricks contained within this free white paper.


What Are You Waiting For?

Whether you’re new to Google Shopping and PLAs or you’re a seasoned pro looking for some helpful new tips, this white paper contains all the information you need to design, launch and analyse a successful PLA campaign.

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Download your free copy today.