Product Listing Ads PLAs: The Essential Guide

Product Listing Ads PLAs: The Essential Guide Cover

What You'll Learn

Need advice on getting all you can out of Product Listing Ads (PLAs)? This free whitepaper has everything you’re looking for.

  • Learn how to update and upload a data feed in the Google Merchant Centre
  • Discover all the attributes required for successful ads
  • Uncover ad optimisation tips to increase exposure, drive traffic and boost sales on your website
Product Listing Ads Inside Page 1

This white paper contains all the advice you need to begin developing and launching PLAs. This includes step-by-step guidance on creating, optimising and running your first PLA campaign, along with helpful tips on naming items, using unique product identifiers and updating your Merchant Centre data feed.

Gain exclusive insights on the best practice for selecting product titles and descriptions, and find out how to select the perfect image to make your products pop.

You’ll also find advice on monitoring, identifying and successfully handling potential issues, with a complete run-down of Google’s diagnostics centre, as well as information on schema markup for Google Shopping that details what it is and why you need it.

Product Listing Ads Inside Page 2

Looking for more advanced techniques? This white paper offers expert guidance on analysing your campaign. Save your business money by discovering how to create a campaign that fits your budget, and uncover advanced bidding strategies that offer excellent ways to reduce your costs.

Super-charge your PLAs and boost your business’s revenue using the tips and tricks contained within this free white paper.


What Are You Waiting For?

Whether you’re new to Google Shopping and PLAs or you’re a seasoned pro looking for some helpful new tips, this white paper contains all the information you need to design, launch and analyse a successful PLA campaign.

Product Listing Ads Inside Page 3

Download your free copy today.

Aspect Ratio Fix

Optimising Images for Enhanced SEO

Aspect Ratio Fix

The Hampshire Business Owner’s Guide to Digital Marketing

We create cutting edge, award-winning digital marketing campaigns

Digital Marketing Audits

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you!


Call us on 0330 353 0300, email or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross