Understanding Google Search Generative Experience

Sophie Roberts

Managing Director

As Managing Director at Koozai, Sophie Roberts keeps the agency on course, overseeing a diverse portfolio of clients. With more than 30 years of experience in marketing, Sophie has delivered impactful solutions for household names including Golden Wonder, Airfix & Humbrol, and Victorinox Swiss Army Knives. Since joining Koozai, she has continued this track record of excellence, guiding high-profile clients such as Travelbag, Trevor Sorbie, Red Funnel, and Côte Brasserie through digital strategies that have delivered measurable results. Her leadership style combines empathy and clarity, making even the most complex digital strategies accessible and actionable for clients and colleagues alike. Sophie’s career began in PR, where she quickly stood out by leading memorable, results-driven campaigns, notably the BBC’s “Service!” programme, which won a Catey Award for Best Independent Marketing Campaign and boosted engagement across the front-of-house profession. Her experience extends strongly into the hospitality sector, but she has also delivered innovative digital strategies for clients in construction and beyond. A passionate advocate for work-life balance and positive team culture, Sophie champions an environment where people thrive. A self-confessed foodie and proud geek, she treats every day like a school day, always eager to learn and improve. She has a particular interest in harnessing technology and AI to improve efficiency, effectiveness, and strategic innovation across marketing disciplines. Sophie’s insights and expertise have been featured in publications including The Business Magazine, Portsmouth News, The Daily Echo, Yahoo News, The Caterer, and HVP Magazine.