Stephen Logan

How Long Will it Take to Improve my Website’s Google Ranking?

2nd Sep 2009 SEO Blog 1 minute to read

How Long Will it Take to Improve my Website’s Google Ranking?

There are no guarantees when it comes to SEO and rankings. SEO itself is a gradual process; whilst there are plenty of things that can be done immediately, search engines can take time to adjust their rankings.

Getting to the top on Google with any keyword or phrase, regardless of how popular it is, can take time. If competitors have a strong site, which was registered some time ago, it can be far more challenging to outrank them. Therefore defining niche terms, which are used rarely but are still searched for, is an integral part of kick-starting your website’s SEO strategy.

Search engine optimisation is all about building strength gradually. If you overdo it, by gaining too many links in a short period of time or doing a little keyword stuffing, you may end up incurring the wrath of the search engines and end up losing your ranking entirely.  Patience is a virtue; so whilst the virtuous eventually reach the top, hastier websites often fall by the wayside.

So how long will it take to improve a websites Google ranking? Incremental improvement can be seen relatively quickly, particularly for keywords that have less competition or for phrases that your site didn’t previously rank for; however, major positional changes, in the first couple of pages particularly, can take weeks, months or even years to  occur. So in short there is no finite answer, but SEO will ultimately strengthen any site and make it more visible.

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