Ahrefs started out back in 2011 as an SEO tool focussed on backlink analysis. Today it is used not only for backlink intelligence but also for SEO audits, content marketing analysis and link prospecting. We have written this guide on how to use the tool to get the most out of it.
Koozai is very excited to announce that its free Digital Marketing clinic is back!
Following the huge success of last year’s clinics, the free event is back for a third time and set to take place on 26th February at The Solent Hotel near Southampton.
It can be all too easy to focus solely on results when you’re working on your digital campaigns. Although without the right tools in your arsenal you’re going to fall short every time. Here we’re going to look at the top 10 Content Marketing tools that you should be using to boost the performance of […]
A Content Writer and a Copywriter is the same thing, right? They both write words used in online and offline content, so surely they’re just fancy names for what is essentially a writer? In actual fact, they’re very different. They both act as a cornerstone for the other; think of them as two different sides […]
Today I will be guiding you through one of the more recent features within Google AdWords called Gmail Sponsored Promotions (GSP). GSP is a way of targeting users based on their Gmail account activity. GSP previously lived in their own UI, but Google realised how successful a platform it was and recently released it from […]
An effective SEO campaign needs a clear strategy that addresses the main issues that exist with a website. This should be straightforward but is often overlooked or not properly analysed before a campaign is begun.
What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could be […]
Calling all Content Marketers! Are you bored of using the same old stock images? Looking to spice up your content without spending a penny? If that’s the case, listen up, because this post is for you.
When it comes to creating a successful seasonal content strategy, there are a number of common traps that brands and businesses can fall into. But if used in the correct manner, seasonality can be an all-important tool in a Content Marketer’s vast arson of content creation weaponry. So instead of creating cringeworthy content littered with […]
The day has finally come to retire. Retire the ‘Koozai_*name*’ Twitter handles, that is. When we rebranded to Koozai in May 2011, we wanted to make sure it launched with a bang. There were various methods we used in order to achieve the ‘bang’ and branded Twitter handles was one of them.
Customer Match was released on 27th September 2015. It gives you the capability to upload e-mail addresses that your customers have given you to target users on the Search Network, YouTube and Gmail Ads within Google AdWords. Today, I will be discussing the different e-mail list strategies you can use to segment your campaigns.