17 Best Digital PR Agencies in the UK 2025

Last verified and updated: November 2025

With AI search becoming a big deal, getting noticed online is now mostly about brand reputation, mentions, and trust, not just keywords. That’s where a great digital PR agency comes in. But you can’t just go with any agency. You need one that knows SEO, understands content, and can get your brand in the right places. To save you some time, we’ve made a list of the best digital PR agencies in the UK.

How We Chose the Best Digital PR Agencies in the UK

We like to keep things transparent.
To build this list of the UK’s best digital PR agencies, we looked for teams that don’t just talk a good game, they also deliver it. The ones with real results, happy clients, and ideas that make headlines for all the right reasons.

Here’s what we looked for:

Proven Results

We dug into case studies and campaign data to see who’s actually driving meaningful outcomes. Coverage, links, brand buzz, ROI, it all counts.

Recognition That Matters

Awards aren’t everything, but they do say something. Agencies recognised by the UK Search Awards, PRWeek Awards, and CIPR Excellence Awards scored highly.

Clients Who Stick Around

Great agencies build long-term partnerships. We rated teams with strong client retention and standout collaborations with known brands.

Smart Thinking & Fresh Ideas

Digital PR moves fast. We favoured agencies pushing boundaries with creative campaigns, data-led storytelling, and clever outreach that earns both links and headlines.

Industry Influence

The best agencies don’t just follow trends they help create and shape them. We gave credit to those sharing insights, publishing research, or speaking on stage to raise the standard across the industry.

A Strong Online Presence

If an agency can’t rank its own site, that’s a red flag. We checked visibility, backlink quality, and how well each brand practises what it preaches.

Real Client Feedback

We also listened to what matters most: client experiences. Reviews from Google, The Drum Recommends, and DesignRush all played a part.

So whether you’re a growing brand ready to make some noise or a household name after national attention, this list will help you find an agency that can get your story heard and shared. You’ll find a good mix of firms; financial PR agencies, creative PR agencies, and a mix of B2B, tech, fashion, and travel specialists.

Top Digital PR Agencies in the UK

Here’s a snapshot of 17 top-rated PR companies and digital PR firms across the UK. You’ll find public relations companies in London, financial PR agencies, creative PR agencies, and a good mix of B2B, tech, fashion, and travel PR specialists too.

Koozai

Koozai has won multiple awards and is an agency helping brands get found, trusted, and talked about online. Founded in 2006, they combine strategic thinking with hands-on delivery to create campaigns that genuinely make an impact.

Headquartered in Hampshire, with teams in London and Preston, Koozai blends national reach with a personal touch. Koozai focuses on raising the standard of digital marketing and making performance feel personal again.

They offer a full suite of digital marketing services, including digital PR, SEO, content marketing, paid search, paid social, and web development. Each channel is led by a specialist who brings deep knowledge and clear focus to their clients. Their work with brands like Travelbag, BuyaGift, Cofton Holidays and Cote Brasserie shows they know how to deliver digital PR services that brands trust.

Why Koozai Stands Out

Award-Winning Expertise

Recognised by the UK Search Awards and The Drum Search Awards for outstanding campaigns and smart, creative results.

Proven Performance

Koozai’s data-led digital PR campaigns consistently drive measurable growth, build high-authority backlinks, and improve online visibility.

People-First Service

Clients benefit from dedicated account management, transparent reporting, and tailored strategies, never off-the-shelf solutions.

Specialist-Led, Full-Service Team

Each service area is managed by an expert, ensuring technical precision and joined-up performance across SEO, PR, content, and paid media.

Respected Industry Voice

Koozai regularly shares insights and resources that help marketers stay informed and ahead, reinforcing their place as a trusted voice in digital PR and search.

Creative and Technical Balance

Their team pairs creative storytelling with sound technical SEO foundations to deliver visibility that converts into meaningful engagement.

Nearly Two Decades of Credibility

Koozai has stayed relevant through constant change by focusing on what matters most: people, data, and smart strategy.

Koozai’s strength lies in aligning creative ideas with measurable outcomes.They help brands earn genuine visibility, not just more clicks, but lasting digital impact.

Whether it’s reactive PR, financial public relations, or boosting your visibility in AI search tools, they blend creativity with results. If you’re searching for the best digital PR firm to grow your presence, boost backlinks, and build brand recognition, Koozai should be top of your list.

Edelman 

Edelman is one of the biggest names in PR, with a global team that know how to handle complex communications challenges. Their work with brands like Dove, Microsoft and Unilever shows just how versatile they are. They are a global communications agency focused on brand strategy, reputation, and trust and are regularly listed among PRWeek UK’s top 3 agencies.
Best for large, enterprise-level brands with serious budgets needing coordinated communications across multiple markets.
They have offices worldwide, including London and Manchester here in the UK.

MHP Group

MHP is known for crisis comms, corporate PR and stakeholder management. They’re experts in strategic communications across finance, health, and public policy and are particularly strong in financial and healthcare PR, as well as social impact work. Their case studies show thoughtful, well-executed campaigns that make a difference. MHP is ideal for larger or regulated businesses that want their communications to carry weight, not just headlines, especially in sectors where reputation matters as much as results. Based in London.

The Romans

The Romans have earned a reputation for being bold, fun and genuinely creative. Their work for Netflix and Samsung has real personality and proves they know how to get people talking. They’ve won a tonne of awards too, in fact, we think they’re one of the most awarded PR agencies in the world. In our view they’re perfect for lifestyle, tech or entertainment brands that want culturally smart campaigns with attitude and wit, especially those ready to make some noise and stand out. 

Hope&Glory

Hope&Glory are storytellers in the truest sense. Every campaign feels fresh, emotionally tuned-in, and grounded in something human. Their projects for IKEA, Airbnb and O2 show how creative ideas can spark genuine conversation. In our view, they’re a great choice for lifestyle, retail and hospitality brands who want to connect with everyday audiences in ways that feel warm and credible.

Brands2Life

Brands2Life are brilliant at helping technology and B2B brands find their story. They have a strong record of transforming technical subjects into relatable narratives and their site has several examples you can check out. They were named B2B Agency of the Year by Provoke Media. They’d suit established tech and professional service companies that want strong media coverage and thought leadership, especially those growing internationally or trying to move from niche to mainstream awareness.

Rise at Seven

Rise at Seven is the agency that shook up both PR and SEO. They are a UK, search-first, creative agency mixing SEO, content, and digital PR to build visibility and demand. They’re known for bold campaigns that earn attention and backlinks in equal measure. Named PRWeek UK’s fastest-growing agency with 406% growth they are ideal if you’re a consumer brand looking for large-scale creative that drives both search visibility and shareability.
Offices in London, Sheffield, Manchester, and New York.

Portland Communications

Portland is one of the most trusted names in strategic communications. They’re known for subtle, well-informed campaigns, often behind the scenes of big political or corporate conversations. They’re best for large organisations, government-linked bodies and firms handling corporate or reputational risks, especially where public affairs is tied to their success.

The Hoffman Agency

Hoffman understands technology and how to make it accessible. They’ve helped countless B2B brands bring clarity to complex topics. They’re ideal for tech start-ups ready to scale or established firms that need to tell their story in a sharper, more human way. If you’re in SaaS, hardware, or emerging tech, they’re a perfect fit.

Karmarama

Karmarama brings together strategy, creativity and empathy in a way that genuinely builds connection. Supported by Accenture Song, their work covers everything from brand advertising to public relations. They’re best for household-name brands or well-funded scale-ups that want joined-up marketing across PR, content and brand storytelling.

The Marketing Practice

The Marketing Practice specialise in B2B campaigns that generate real business results. Their case studies show measurable performance for big tech and financial clients. They’re an excellent choice for enterprise-level B2B brands that want PR to translate into meaningful leads and long-term growth rather than just column inches.

Impression

Impression has carved out a strong name in digital PR and SEO, proving that creativity and performance can go hand in hand. Their work highlights campaigns that drive both visibility and conversions. They’re a perfect pick for scaling e-commerce brands and tech companies that want to strengthen search rankings and online authority while maintaining a strong brand tone.

KISS Communications

KISS takes a simple, effective approach that works particularly well for science, technology and professional services clients. The case studies on their website shows how they build clarity into complex subjects. They’re ideal for high-tech or research-based companies that want solid messaging and thoughtful brand positioning without unnecessary gloss

Vamp 

Vamp is a proudly Black-owned, women-led team shaking up the world of influencer partnerships and digital PR. Founded by Christina Okorocha, Ruby Aryiku and Rumbi Mupindu, their agency has carved out a space for real cultural expertise and fresh thinking. You get the feeling straight away that this isn’t a faceless agency, the founders’ love of R’n’B, musical theatre, and sitcoms gives their work genuine personality. They’re perfect for entertainment, film and lifestyle brands targeting social-first audiences on platforms like TikTok, Instagram and YouTube.

Builtvisible

Builtvisible has mastered the mix of SEO, content and PR. Their approach is transparent, smart and grounded in results. They’re brilliant for mid-sized online brands, tech companies and B2B businesses that need both visibility in search and strong links in quality publications.

Deliberate PR 

Deliberate PR is the agency for ambitious startups and disruptive brands. They helped Calm, TransferWise and Patreon grow their global recognition, and you can see those campaigns on their site. They’re the right fit for scale-ups with bold ideas and high growth goals, especially in tech, lifestyle and creative industries. 

Siege Media 

Siege Media focus on building visibility through content that performs. Their case studies and client feedback show consistent success in generating traffic and authority. They’re best for mid-sized and global businesses in SaaS, finance and e-commerce who want digital PR tied to organic growth and performance.

Whether you’re hunting for a food and drink PR agency, a financial services public relations firm, or a professional SEO services company that delivers on both content and PR, this list gives you a starting point. Each of these agencies has proved their value in different ways, some through daring creativity, others through strategy and data. The key is finding one whose style and strengths align with your business. Whether you’re a start-up with big ambitions or an established name protecting a global reputation, there’s a team here who’ll help you tell your story well.

What is digital PR and how is it different from traditional PR?

Digital PR is about getting your brand featured online. Think news sites, blogs, and digital magazines. Unlike traditional PR (which focuses on print or broadcast), a digital PR agency also helps you earn high-quality backlinks, boost your SEO rankings, and improve online visibility. It’s all about making your brand more discoverable in Google, Bing, and now even AI search tools like ChatGPT.

Why is digital PR important for SEO?

Digital PR supports SEO by earning authoritative links from trusted websites, which helps increase your site’s credibility and rankings in search engines. If you’re working with a professional SEO company or SEO provider services agency, digital PR is often a core part of that strategy. It helps drive traffic, brand awareness, and trust signals, especially important for E-E-A-T and AI-generated search summaries.

When should I hire a digital PR agency?

If you’re launching a new product, entering a new market, need backlinks for SEO, or want to get your brand into national or niche media, then it’s a good time to hire a digital PR specialist agency. Brands also work with PR companies when their internal teams don’t have the bandwidth or media contacts to scale results.

How much does digital PR cost?

Costs can vary depending on the agency and campaign scope. A typical monthly retainer with a reputable digital PR agency might start at £3,000 and go upwards depending on the deliverables, industries (e.g. fintech PR agency vs. fashion PR agency), and media expectations. One-off campaigns are also an option, but most brands get better results with long-term partnerships.

Can digital PR help me rank in AI search tools like ChatGPT and Perplexity?

Yes! AI search tools don’t rely on just your website, they look for consistent, credible brand mentions across multiple sources. A good digital PR firm will help your brand show up in online conversations, articles, and news that feed AI search models. This is why working with a digital public relations agency is becoming essential, not just a nice-to-have.

How do I choose the best PR agency for my brand?

Look for PR firms or public relations companies that align with your goals. If you’re a tech company, consider a technology public relations agency. If you’re a holiday brand, a travel PR agency is ideal. Ask for case studies, check their media placements, and see if they’ve worked with brands in your space. Whether you’re after a PR agency for tech companies, a b2b PR company, or a food public relations agency, there’s a specialist for you.

Can I get local PR coverage?

Absolutely. Many agencies offer local PR services and have regional media contacts. If you search for a public relations agency near me or a PR agency near me, you’ll likely find firms that specialise in local campaigns, especially helpful if you’re running an event or launching in a specific area.

What sectors do digital PR agencies work in?

Pretty much all of them! There are digital PR companies that focus on:

• Financial PR companies for investment firms and fintech
• Travel PR firms and luxury travel PR agencies
• Tech PR agencies and b2b technology PR agencies
• Food and drink PR agencies, fashion PR companies, and more

Many also work as integrated marketing and PR agencies, offering digital PR, SEO, and social media all under one roof.

Can I combine SEO and digital PR with one agency?

Definitely. Koozai does this and many of the best PR firms in London and UK-wide now offer both PR and SEO services, especially if they’re a digital public relations agency. This joined-up approach ensures your digital PR services are driving real performance in search, particularly when handled by a professional SEO agency.

Need help picking the right fit or want to see what digital PR services would look like for your brand? Drop us a line, we’re always happy to chat.