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There are countless ideation methods that Content Marketers can utilise to help them come up with exciting types of content.
Among their arsenal of creation methods comes the ability to tap into events in order to produce identifiable and engaging content for a specific target audience.
Let’s take a closer look at why piggybacking off events is a fantastic way of strategizing a decent and sustainable Content Marketing idea.
There are numerous reasons why creating content centred on a recent local, national or international event is worth pursuing.
Fully utilising an upcoming and well-known occasion, for example a sporting event or festival, is a great way to be relevant and steer clear of creating content for content’s sake.
Thought-provoking and inspiring Content Marketing ideas can also cleverly pay homage to a past event or the anniversary of a historical triumph, paving the way for the entertaining use of parody and pastiche within content.
When it comes to events, there are many opportunities for seeking inspiration and creating great content.
Think about the events that are approaching in the coming months and how they can potentially tie into your own marketing strategy.
Making the most of relevant and recent events is a great way to create content that will connect with your target audience. After all, if everyone’s talking about it, they’ll be more likely to engage with content focussed around that particular occasion.
Tailoring content around an event means you’re already tapping into a popular, newsworthy occasion which is likely to be well loved and followed by an in-tune and devoted target audience.
This audience is more likely to have a vested interest in the content, engage with what is produced and shout about it as a result.
Yes, in the dominant world of social media comes the unquestionably powerful hashtag.
Once just a simplistic symbol for a number, the # now possesses so much power and influence in the world of social sharing.
If you’re creating content which ties in with a local, national or international event, hashtags should become your new best friend:
Jumping on popular hashtags maximises the chance to produce inspiring content that works.
With events being so well publicised in the media, Content Marketers have many opportunities for PR, newsjacking and outreach.
Whether it’s adding value to an existing news story, acquiring links, or sharing your content, there are a host of opportunities you can capitalise on when it comes to promotion.
Make sure you promote your content once it’s live to give it the full exposure it deserves.
BBC’s recent Wimbledon Time Machine piece is a shining example of event-specific content at the top of its game.
After users type in their date of birth they’re transported to that specific year, and presented with a host of facts, stats and information relating to the tournament, players and weather.
This piece is compelling for a number of reasons:
Use this and other live pieces of content to inspire you in your own creation efforts so you know who to target and how to engage with your audience.
When it comes to using events as a means of content creation, don’t be afraid to think outside the box.
The Wimbledon Time Machine works so well because it cleverly mixes interactivity with fun, and celebration of tennis with nostalgia. Use the content that’s out there to inspire you and see if you can follow a similar formula if you’re creating content around an upcoming event in the future too.
If you would like to find out more about various Content Marketing methods, content types and techniques, speak to Koozai today.
Do you have any good examples of event-focussed Content Marketing to share? If so, why not leave a comment or tweet @koozai_Jenny.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.