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AI is changing how travel brands connect with people, in search results, content, bookings and beyond. Here’s what it means for your marketing.
Hospitality marketing has changed fast. If you’re still using the same playbook from a few years ago, you’re already behind. 76% of leisure travellers start their journey on search engines, often talking to Google or ChatGPT, not flicking through brochures. If you’re not there, your competitors are.
A decent website and a few social posts won’t cut it. Today’s traveller expects seamless, personal digital experiences at every step. And they move fast. Generic just doesn’t stick anymore.
We’ve seen the shift first-hand. Brands using joined-up, data-led strategies are cutting through. Google research shows travellers visit up to 38 sites before booking. Are you showing up across that journey?
Today’s travellers are more switched on, more connected, and expect more from every interaction. Expedia found 43 touchpoints before booking. That’s 43 chances to make or break trust.
What That Means for Your Strategy
Real personalisation means knowing your customers and showing up with what matters to them. Epsilon found 80% are more likely to book when they feel seen.
Still adjusting prices by spreadsheet? You’re leaving revenue on the table. AI-powered pricing helped hotels increase revenue by up to 7.5%.
PwC found 65% of people talk to their devices daily. Are you optimised for “Hey Google”?
Search journeys are no longer linear. AI assistants are suggesting, refining, and even booking trips. You need to be visible throughout. Learn how in Search Everywhere
That inspiring post should also help people book. Learn how to shift from scroll to sale in Click-to-Book Travel Content.
AI tools are filtering what gets seen. Your paid ads need to be ready. See what to do.
More bookings are happening through chat. Make sure your flow doesn’t break. Explore Chat to Checkout.
AI can tailor full journeys. Can your content and tech keep up? Check out AI Trip Planning.
We’ve been helping hospitality brands grow online for over a decade. Our team specialises in SEO, paid media, content and digital PR that connects with real people.
Talk to us about getting more bookings, better visibility, and less guesswork.
No generic fluff. We create tailored digital strategies for hospitality, leisure and travel brands who want results, not just reports. We’re about booked rooms, not bounced sessions. Real growth, not vanity metrics. Let’s make your digital work harder.