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June 2026
AI search has changed how people find brands online. Your customers are no longer only typing keywords into Google and scrolling through blue links. They’re asking ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews for answers, options and recommendations. That means your brand needs to be visible in more places than traditional search results.
AI Search Optimisation is the process of helping your brand appear in AI-generated answers.
That includes tools such as ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity and Microsoft Copilot.
Some people call this Generative Engine Optimisation, GEO, Answer Engine Optimisation, AEO, or LLM optimisation.
The names can get a bit alphabet-soupy, but the aim is simple.
When someone asks an AI tool about your products, services or sector, your brand has a better chance of being mentioned, cited or recommended.
AI tools are now shaping buying decisions.
People use them to compare suppliers, shortlist agencies, ask for trusted brands and get quick answers before they visit a website.
That means search visibility is no longer only about rankings.
You need to be understood, trusted and referenced across the web.
Good AI search work helps your brand show up where your customers are asking questions.
This is the bit many agency lists miss.
Being found in AI search does not come from one tactic.
It usually needs three teams working together:
If those teams work in silos, the strategy can become patchy.
The SEO team may spot demand, the content team may create useful answers, and the PR team may earn authority, but the full benefit comes when everyone joins the dots.
At Koozai, our SEO, content marketing and digital PR specialists work together day in, day out.
That matters because AI visibility depends on connected signals, not one lonely blog post hoping for the best.
You can see more about our joined-up approach on our AI Marketing Agency service page.
A good agency should explain AI search in plain English.
They should be able to tell you what they’ll do, why it matters and how it supports your business goals.
If the pitch is stuffed with acronyms but light on practical steps, that’s not a great sign.
AI search still relies heavily on the wider web.
That means technical SEO, crawlability, site structure, internal linking, schema markup and helpful content still matter.
Schema markup means structured code that helps search engines understand your content.
No need to panic, it’s less scary than it sounds.
AI tools favour clear, useful information.
Your agency should understand how to create content that answers customer questions directly.
That might include comparison guides, FAQs, service pages, thought leadership, product explainers and sector-specific advice.
The best content feels useful to people first.
AI systems are more likely to pick up clear answers when humans find them helpful too.
AI tools often draw confidence from repeated, trusted mentions across the web.
That’s where digital PR comes in.
Coverage, citations, expert commentary and quality backlinks can all help strengthen your brand’s authority.
Your agency should understand how PR activity supports search visibility, not treat it as a separate nice-to-have.
Ask how the SEO, content and PR teams work together.
Do they share insights?
Do they plan campaigns together?
Do they report against shared business goals?
If the answer is vague, the delivery may be vague too.
AI search measurement is still developing, but your agency should have a sensible approach.
They should be able to track a mix of visibility, traffic and business impact.
Useful measures include:
For more detail, these Koozai guides are useful next reads:
This is not a ranking.
The right agency depends on your goals, budget, sector and internal team setup.
These agencies are worth researching if you’re looking for AI search, GEO or broader organic visibility support.
Koozai is a UK digital marketing agency helping brands become more visible across traditional search, AI search and wider online discovery.
Our AI search approach brings together SEO, content marketing and digital PR, with teams working together rather than passing work between silos.
That means technical fixes, content strategy and authority building all point in the same direction.
Visit Koozai’s AI Marketing Agency page
The SEO Works offers GEO services focused on helping brands appear in AI tools and large language models.
They’re worth researching if you want an agency with a strong search background and a dedicated GEO service offering.
Passion Digital offers AI search and GEO services, including work across content structure, schema and strategic mentions.
They’re worth reviewing if you’re comparing agencies with a stated AI search service.
POLARIS positions itself around GEO, AI search and SEO support.
They may be a good agency to research if you want a search-focused partner with AI visibility services.
Bird Marketing offers Generative Engine Optimisation services alongside wider SEO and digital marketing support.
They’re worth considering if you’re comparing agencies with international reach and AI search services.
Exposure Ninja offers GEO services as part of its wider digital marketing offer.
They’re worth researching if you want an agency that combines AI search with broader SEO, content and digital activity.
Buried is an organic search agency offering GEO and SEO services.
They’re worth reviewing if you want a specialist organic search partner with a focus on AI-driven search visibility.
SUSO Digital offers AI SEO services alongside technical SEO, content and authority building.
They’re worth researching if technical search expertise is a key part of your brief.
Quirky Digital offers GEO services that connect traditional SEO with AI search visibility.
They’re worth reviewing if you want a search agency with a stated focus on both SEO and GEO.
AI search is moving quickly, so it’s sensible to be cautious.
Be wary of agencies that:
No agency can control exactly what an AI tool says.
A good agency can improve the signals that make your brand easier to understand, trust and reference.
Koozai helps brands become visible wherever their customers are searching.
That includes traditional Google results, AI Overviews, ChatGPT, Gemini, Claude, Perplexity and social search platforms.
Our team brings SEO, content marketing and digital PR together, so your strategy works as one joined-up programme.
We can help with:
See how Koozai can help with AI search visibility
Choosing an AI Search Optimisation agency is not about finding the team with the newest acronym.
It’s about finding a partner that understands how search, content and authority work together.
AI tools need clear, trusted information to draw from.
Your customers need helpful answers.
Your business needs visibility that supports real commercial goals.
When those three things line up, AI search starts to feel less like a mystery and more like a practical part of your marketing strategy.
And thankfully, no crystal ball required.