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If you’ve launched a new site and traffic’s not where it should be, here’s what to check.
Moving a website is a big task. It’s easy to miss things that affect how your site shows up in search results. Some drop in traffic is common at first. But if it doesn’t settle, something is likely wrong. Many of these issues can be avoided with proper migration planning. Our SAFE SEO Migration Method™ helps businesses identify and fix common migration risks before launch.
Here are five clear signs that your SEO migration hasn’t gone to plan and how to put it right.
If your traffic fell sharply after launch and still hasn’t picked up, it’s time to act. A short-term dip can happen, but ongoing loss means search engines may be struggling to understand the new site.
If your top pages for leads or sales have dropped out of search, something is broken. It might be poor redirects, changes to content, or a drop in page authority.
Google Search Console will flag issues with your site. If you see a lot of 404 errors or warnings, something’s been lost in the process.
Redirecting every old URL to the homepage is not a proper fix. It confuses both users and search engines. Worse, some pages may not have any redirect at all.
Some issues do settle with time. But if weeks or months go by with no change, you need a proper review. Vague reassurances are not a plan.
We offer a Rescue Review. It’s a fast, focused check of what went wrong and what needs fixing.
If your rankings or traffic have dropped since your website launch, don’t wait. Book a free Rescue Review and let our SEO Migration Paramedics take a look.