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If your website’s organic traffic has recently taken a nosedive, you’re not alone. Across industries, from global brands to niche publishers, many are witnessing significant declines in search visibility and user visits. At Koozai we know that understanding the cause is crucial to recovery, I looked into some of the possible causes and what can be done about them.
In March 2024, Google released a core update designed to improve search quality by reducing spammy and unhelpful content. However, this update led to widespread traffic losses, even for websites with high-quality content. Some sites experienced up to 90% drops in organic traffic overnight.
AI-powered tools like Google’s AI Overviews and OpenAI’s ChatGPT are changing how users find information. Instead of clicking through to websites, users receive answers directly in AI summaries. A recent article by the Wall Street Journal suggests this “zero-click” behaviour is here to stay, and we know it can drastically reduce website visits.
AI-generated content can streamline content creation, but over-reliance on it can also lead to penalties. Google’s algorithms are now skilled at detecting low-quality, unoriginal, or spammy AI content and demoting it in search results.
Not every traffic drop is due to Google updates or AI. Technical issues like broken links, slow loading times, poor mobile usability, or insecure connections can also cause a decline in traffic.
Understanding the root cause of a traffic decline can be challenging. Our Traffic Drop Triage service provides:
Don’t let uncertainty stall your growth. Let’s uncover the cause and get you back on track.
A traffic drop is a sudden or gradual decline in the number of visitors to your website. It can be caused by search engine algorithm updates, technical issues, poor content quality, or penalties.
Common causes include Google algorithm updates, AI-generated content penalties, technical errors (such as broken links or slow page speeds), manual penalties, or changes in user behaviour.
Yes, if AI-generated content is low-quality, overly generic, or flagged as spammy by search engines, it can cause a drop in rankings and traffic.
You can recover lost traffic by auditing your content, fixing technical issues, optimising for intent, and using a Traffic Drop Triage service to diagnose and resolve problems.
We provide a detailed analysis of your website to identify the cause of the traffic drop, whether it’s algorithmic, AI-related, or technical, followed by clear, actionable recommendations.
Our Traffic Drop Triage service costs just £250+VAT. Considering the comprehensive analysis and actionable insights you’ll receive, it’s a small investment to get your traffic back on track and safeguard your online visibility.