I’m speaking today at the Westminster eForum, an event focused on “the regulatory challenges and commercial opportunities of digital marketing”. In this post you can find a summary of the key points discussed and my slides.
My opening remarks focus on the following areas:
The Convergence Of Online Advertising
The monetisation of social
The Impact On Marketing Budgets & Skills
The rise of web analytics
Defining value
The Impact Of Mobile & Contactless Payment On Marketing Strategy
You have to have a mobile friendly site to take advantage of the opportunity
The trust conundrum of contactless payment
‘Big Data’ Collected From Online And Mobile Services
What does ‘big’ really mean?
We’re not ready for ‘big’ data because we don’t yet make the most of ‘little’ data
