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Your site looks better. But your rankings don’t.
A site redesign can improve how your brand looks and works. But if SEO isn’t part of the plan, the launch can lead to a sudden drop in traffic or visibility.
It’s a common story. The design improves, but performance takes a hit. The good news? Most of the damage can be avoided with the right checks.
Here are the most common SEO problems after a redesign and how to prevent them.
If your page URLs have changed and there are no redirects in place, search engines will treat the old pages as missing. That means a loss in rankings and traffic.
New CMS platforms or templates can wipe out your original meta titles and descriptions. If these aren’t checked, it can hurt click-through rates and rankings.
A fresh design can bring in new fonts, animations or large images. These can slow things down and affect mobile performance, which Google considers in rankings.
During redesigns, it’s easy to remove links between important pages. This can harm crawlability, user journeys and SEO.
Design and SEO can work side by side. The most successful redesigns are the ones where both are involved from day one.
If your rankings or traffic have dropped since your website launch, don’t wait. Book a free Rescue Review and let our SEO Migration Paramedics take a look.