AI in marketing is no longer a future concept, it’s the here and now. We’ve rounded up 30 of the most powerful, share-worthy statistics about artificial intelligence in marketing, all fully sourced so you can link them, bookmark them, and build strategies around them.
Top 5 Stats to Bookmark
- 92% of businesses plan to invest in generative AI tools over the next three years
- 88% of digital marketers now use AI daily in their work
- Generative AI alone is projected to hit $356 billion globally by 2030
- 85% of marketers use AI tools for content creation
- A McKinsey report suggests that by 2030, 30% of work hours may be automated using AI.
More Must-Know AI Marketing Stats
- AI in marketing is worth $47.32 bn in 2025, projected to grow to $107.5 bn by 2028
- Generative AI market valued at $62.75 bn in 2025, on track for $356 bn by 2030
- 70% of marketers say their employer doesn’t provide generative‑AI training
- 91.5% of top firms (Google, Pfizer, GM) have invested in AI
- 56% of marketers report their company is actively using AI
- 43% of marketing companies are experimenting with AI tools
- 84.9% of marketers say AI improves the speed of delivering high‑quality content
- 63% of marketers use AI tools for email marketing
- AI-powered email marketing improves CTR by 13%
- AI for subject lines can boost open rates by 10%
- AI-driven campaigns can improve sales ROI by 10–20%
- Personalisation improves with AI for 73% of marketers
- 88% of marketers using AI report better personalisation
- 46% of AI-driven businesses saw revenue growth
- 78% of marketers using generative AI say it has a positive impact
- 71% use generative AI at least weekly
- 34% use generative AI to write email campaigns
- 75% of agencies have adopted AI
- Delta Air Lines attributed $30 million in sales to an AI-optimised Olympics campaign
- 94% of organisations use AI to prepare or execute marketing
- 69% of marketers have integrated AI into operations
- 63% of marketing teams use generative AI
- 68% of companies have seen an ROI boost in SEO thanks to AI
- 63% of marketers using generative AI measure its ROI
- AI improves lead scoring accuracy dramatically
Final Thoughts
These 30 verified, source-backed statistics can help you plan smarter strategies, pitch investment cases, and stay on the leading edge of AI marketing. If you’d like to explore more, get access to practical AI guides and tips just get in touch with the Koozai team. We’re always happy to help.
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