This is the transcript from our new video so it may not read as well as a normal blog post would.
Hello. Today I’m going to be talking to you about social media for boring industries. Now, I know that’s a broad statement, but no matter what you do, no industry is boring. Even if you create cat litter or file taxes or manufacture road signs, somewhere, someone out there is going to be interested in your brand, maybe even excited by it. You’ve just got to know what makes your brand special. What makes it stand out?
What are your USPs? Uncovering your unique selling points and understanding them will help you drive social and content marketing campaigns.
Now the important thing to do is explore different platforms to post these campaigns on. Not every social media is suited to every business. LinkedIn, for example, lends itself better to B2B businesses than it does B2C.
Understand where your audience are is an overused and clichéd sentence, but it’s that for a reason. It works and it’s true. If you can engage on the correct platforms and like get involved in communities, maybe on Google+, get involved in groups on LinkedIn, if your audience are on Facebook and Twitter, feel free to engage them on there. But just remember it’s not the be-all and end-all of social. There are others.
Talking of audience, social is a two-way street. Many people use social media platforms like Facebook, Twitter, LinkedIn, or Google+ to post reviews, to troubleshoot, or even just to ask questions. You should be there, actively engaging your audience on a day-to-day basis and posting content for them.
The more content and maybe original or from around your industry that you post for your users and the more you help and engage with them, the better your brand will grow, and the more better reputation you’ll build. Now when it comes to posting original and shared content, I like to think of a 70/30 rule. Seventy percent of the content I would post on a branded page can be from around the surrounding industry. Posts that are relevant to your clients, relevant to your customers, but aren’t created by you. Posts that might help them out with problems they’ve been having. If you’re unsure of where you can find these kind of posts, you can use tools like BuzzSumo or Uprise.io to discover top blogs that are sharing content that your users are interested in or users around a particular theme are interested in.
Speaking of those tools, you can also use them to discover key influencers and sharers and people who are pushing out content around topics that you have a vested interest in. If you can engage with and share with these kind of key players, you might be able to offer them exclusive offers or unique content specially personalised to them.
You might be able to create a brand advocate, and with an advocate on your side you can help drive further shares and boost sales.
Whatever your goals, it’s important to remember: uncover your USPs, explore different social media platforms, engage with your audience, post content, and interact with advocates. With those tips in mind, no matter what kind of industry you’re in, you should be able to drive your social media platform further.
I’ve been Harry Gardiner, and for more information on social media management and brand management, check out the links at the end of this video. Thanks.